Kenya: Webb Fontaine, KenTrade inaugurate platform to revolutionize e-commerce

By : Samira Njoya 

Date : mardi, 22 août 2023 03:05

Kenya’s ambition is to become a digital hub in sub-Saharan Africa. To achieve that ambition, the government and its partners are implementing innovative projects to expand the country’s digital economy. 

AI tech solutions provider Webb Fontaine recently partnered with state agency Kenya Trade Network Agency (KenTrade) to introduce the Digital Logistics Market Place (DLMP) in Kenya. This platform aims to reshape logistics practices, increase trade volumes, accelerate e-commerce growth, and stimulate the development of Kenya's vast trading market.

"The DLMP is an online marketplace of trade.[...]  It offers B2B services to traders with seamless search, find, and send capabilities, fostering growth, reliability, and empowerment," said Webb Fontaine CEO Alioune Ciss.

The introduction of DLMP in Kenya comes as the East African country aims to position itself as a digital hub in sub-Saharan Africa. It is part of KenTrade's strategy to digitize business activities in the country, to increase the contribution of digital trade to the country's economy.

The DLMP brings together shipping lines, trucking companies, freight forwarders, importers, exporters, warehousing companies, and insurance providers in an integrated digital marketplace. This platform gives traders the opportunity to present their services online and compete for bids, fostering a competitive environment that stimulates efficiency and cost savings.

Through this partnership and the establishment of the DLMP, the two entities hope to capitalize on Kenya's strategic location, solid infrastructure, and diversified economy. The aim is to make the DLMP the cornerstone for the continued development of Kenya's booming commercial market.

Samira Njoya 


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