Orange Liberia announces $200M investment to expand rural network coverage
The investment aims to boost customer experience, expand subscriber base, and drive uptake of high-value digital services as traditional telecom revenues stagnate
Orange Liberia has unveiled a $200 million investment blueprint for the next six years, targeting accelerated growth and extensive network expansion throughout the nation, with a particular focus on underserved rural communities.
The ambitious plan was announced by CEO Jean Marius Yao last week during the inauguration of the company’s new headquarters, baptised "Icon 16." The event marked a strategic milestone for the operator. "This is more than just a corporate facility. […] It's a bold commitment to Liberia's digital vision and a symbol of faith in our future," stated Abdullah Kamara, chairman of the Liberia Telecommunications Authority.
This significant investment arrives as telecommunications operators across Africa contend with plateauing or declining voice revenues. Orange is strategically pivoting towards data services and mobile money as primary engines for growth and profitability. Upgrading the network is expected to not only improve the customer experience but also draw new subscribers and stimulate the adoption of high-value digital services.
The initiative expands upon an existing collaboration with Chinese technology giant ZTE to deliver connectivity to Liberia's remote regions. Since acquiring Cellcom in 2016, Orange Liberia has solidified its position as one of the country's preeminent telecom providers, alongside Lonestar Cell MTN. As of early 2025, Liberia recorded 1.84 million internet users, translating to an internet penetration rate of 32.4%, according to DataReportal.
Ultimately, this strategic investment is poised to help Orange reinforce its market standing amidst the accelerating digital transformation and heightened competition within Liberia's telecommunications sector.
By Adoni Conrad Quenum,
Editing by Feriol Bewa
Orange Central Africa launched 4G mobile technology on May 15, following years of investment to modernize infrastructure and meet regulatory requirements.
The rollout aims to strengthen Orange's market position in a digitally underdeveloped but high-potential market, offering faster speeds for video calls, remote work, and online services.
The 4G network is expected to support digital transformation, benefiting SMEs, professionals, and startups, while fostering innovation in education, healthcare, and mobile finance.
Orange's Central African Republic subsidiary officially rolled out its fourth-generation (4G) mobile technology on Thursday, May 15, marking a significant step for the telecom operator as it aims to solidify its position in a market with substantial untapped digital potential.
"This launch is the culmination of several years of investments, encompassing technical, human, and regulatory efforts. It represents a major milestone for advancing digital technology in our cherished nation," stated Max Francisco, General Manager of Orange Central Africa.
Faced with increasing strain on its 3G network, the Central African arm of the French telecommunications group initiated a series of investments in 2021 to upgrade its infrastructure and meet regulatory requirements. The new 4G service is currently operational in Bangui, Bouar, Berbérati, and Bossangoa, with plans to extend coverage to Bambari in the coming months.
Offering speeds up to ten times faster than 3G, 4G provides an enhanced experience for activities such as video conferencing, remote work, online gaming, and cloud-based services. To facilitate this transition, Orange has also launched a complimentary migration campaign to 4G-compatible SIM cards and enhanced its data packages.
The introduction of 4G is part of a public-private partnership agreement signed in November 2024 between Orange and the Central African government, through the Ministry of Digital Economy. This agreement is designed to accelerate the deployment of high-speed internet coverage nationwide, supporting the country's broader digital transformation agenda.
Market Poised for Expansion
The Central African Republic's telecommunications market is currently shared among Orange, Moov Africa, and Telecel. According to DataReportal's 2024 figures, the country has 2.1 million mobile phone subscribers and 839,000 internet users within an estimated population of 5.4 million. With an internet penetration rate of 15.5%, the nation presents a significant opportunity for growth in digital services.
In this environment, Orange views the deployment of 4G as a strategic tool to broaden its service offerings, attract new customer segments such as small and medium-sized enterprises (SMEs), students, and professionals, and foster the growth of digital adoption in a country actively pursuing modernization.
Furthermore, 4G has the potential to stimulate the development of new services in sectors like education, healthcare, mobile finance, and e-governance. It also presents a valuable opportunity for young entrepreneurs and local start-ups to create digital solutions tailored to the specific needs of the country.
By Samira Njoya,
Editing by Sèna D. B. de Sodji
French telecom group Orange announced on Monday, May 5, a leadership change for its Middle East and Africa (Orange MEA) division, tapping Yasser Shaker (photo), the current chief executive officer of Orange Egypt, as its new head. His appointment takes effect on July 1, 2025. Shaker succeeds Jérôme Hénique, who has been named Executive Director and CEO of Orange France. Shaker will also join the Orange MEA Board of Directors upon assuming his new role on June 1.
A telecommunications engineer and alumnus of Cairo University's Faculty of Engineering, Shaker also holds a Master of Business Administration (MBA) from the Rennes School of Business. He will become a member of Orange Group's executive committee. Christel Heydemann, Orange's Chairwoman and CEO, expressed strong confidence in his ability to succeed, stating that "his extensive experience and deep knowledge of the region will be essential to continuing our growth momentum."
Shaker will continue the mission set by his predecessor: to establish Orange MEA as a premium multi-service operator. Currently active in several high-growth sectors—including mobile data, mobile finance, cybersecurity, support for technological innovation, and energy—OMEA was the group's primary growth engine in 2024. Comprising 16 African subsidiaries and Jordan, OMEA reported revenues of 7.683 billion euros ($8.2 billion), an 11.1% increase compared to 2023.
Shaker, who has served as CEO of Orange Egypt since May 1, 2018, began his career in the satellite industry. Over more than 25 years, he has played a pivotal role in the technology sector. Orange credits its Egyptian subsidiary's "record levels of growth and profitability, despite a challenging macroeconomic environment" to his leadership. Before taking the helm at Orange Egypt, Shaker held the position of Chief Technology Innovation Officer at OMEA.
Muriel EDJO
The Algerian government plans to gradually retire its copper wire network by the close of 2027, prioritizing the implementation of more efficient fiber optic technology. This ambition was announced on Tuesday, April 29th, by Minister of Post and Telecommunications Sid Ali Zerrouki (pictured), during ceremonies marking the connection of two million Algerian households to fiber-to-the-home (FTTH) infrastructure.
This decision arises because the copper network, initially designed for telephone services, no longer meets contemporary demands. It exhibits slow internet access speeds and is susceptible to outages. In contrast, fiber optics transmit data at the speed of light, maintaining signal quality.
"Among its advantages, fiber optics offers significantly superior upstream and downstream speeds compared to the copper network, ranging from 100 megabits per second (Mbps) to several gigabits per second (Gbps), and provides better service quality than copper. Remote work, video conferencing, e-education, telemedicine, and numerous other applications have recently increased the demand for bandwidth," explained France's Electronic Communications and Postal Regulatory Authority (ARCEP), where a similar copper network phase-out is underway.
Mr. Zerrouki also expressed his belief that expanding fiber infrastructure aligns with a strategy aimed at empowering startups to develop advanced digital solutions, accelerating the digitization of governmental and public services, fostering innovation in artificial intelligence, the Internet of Things, and big data, while also bolstering financial inclusion through the expansion of electronic payments and the growth of the digital economy.
It is important to note, however, that achieving a successful transition to fiber will require the Algerian government to increase investment in network coverage. The two million households currently connected to fiber optics represent only 27% of the 7.4 million households recorded nationwide. Furthermore, as of September 30, 2024, Algeria had 2.6 million ADSL (copper) subscribers, accounting for approximately 44% of the 5.9 million fixed internet subscribers.
Moreover, despite its numerous benefits, the adoption of fiber optics could be constrained by its cost. For instance, Algérie Telecom offers three ADSL plans: 10 Mbps at 1,600 Algerian dinars ($12.06) per month, 15 Mbps at 2,000 dinars, and 20 Mbps at 2,150 dinars. In comparison, the entry-level fiber optic plan starts at 30 Mbps for 2,200 dinars per month. The operator also provides higher-speed packages at 60 Mbps for 2,400 dinars, 120 Mbps for 2,600 dinars, 240 Mbps for 2,800 dinars, and up to 1.2 Gbps for 4,200 dinars.
By Isaac K. Kassouwi,
Editing by Sèna D. B. de Sodji
The digital economy is now a major engine of growth for many African nations. This ongoing transformation is creating opportunities for various players to emerge. The Democratic Republic of Congo, in particular, still holds considerable potential for expansion in this sector.
Orange Group officially commenced construction of its future headquarters in the Democratic Republic of Congo (DRC) on Wednesday, April 16, 2025, in a ceremony attended by Augustin Kibassa Maliba, the nation's Minister of Posts, Telecommunications, and the Digital Economy. The move underscores the telecom operator's commitment to a market brimming with potential. This significant investment reflects the company's confidence in the DRC's economic and digital prospects, despite a business climate often perceived as intricate.
The planned eight-story Orange DRC headquarters, a 10,000-square-meter edifice, will rise in Kinshasa on Avenue des Huileries, directly across from the Martyrs of Pentecost Stadium in the Lingwala district. “The construction of this headquarters goes beyond just a building; it represents a major step forward for the technological development of the DRC. I hope this site will offer a modern, collaborative work environment that fosters innovation and the creation of new services to benefit the entire Congolese population,” said Minister Kibassa Maliba.
According to the latest figures from Congo’s Postal and Telecommunications Regulatory Authority (ARPTC), Orange is the country's second-largest operator with 18.5 million subscribers, trailing Vodacom's 22.5 million but ahead of Airtel and Africell. With a total of 62.2 million mobile phone subscribers, representing a mobile penetration rate of 65.8%, and 32.1 million mobile internet users, equating to an internet penetration rate of 33.8%, DRC presents a market with substantial untapped potential.
The Congolese government's active pursuit of digital transformation as a key driver of economic and social advancement further highlights the opportunities that Orange envisions within the nation. The company has considerable scope to establish itself as a leading player across various burgeoning sectors, including the expanding innovative startup ecosystem, the digitization of both public and private services, cloud computing, data storage solutions, and cybersecurity.
Mobile Money also stands out as a robust growth engine with significant promise for the telecom operator. With a current penetration rate of 26.7%, Orange possesses the potential to become a catalyst for greater financial inclusion. However, the company's ability to capitalize on these favorable projections hinges on the Congolese government's sustained commitment to nurturing the digital economy, particularly in areas such as regulatory frameworks, frequency spectrum allocation, infrastructure development, the issuance of new licenses, and improving access to mobile devices. Moreover, political and security stability within the country remains a critical factor.
The future Orange headquarters in the Democratic Republic of Congo is slated for completion and handover in October 2027.
By Muriel EDJO,
Editing by Sèna D. B. de Sodji
To further its goal of becoming a leading telecom operator throughout its African markets, Orange is increasing its efforts. The company is significantly investing in new technologies and prioritizing stronger customer relationships.
Orange Middle East and Africa (OMEA) deployed more than 10,000 employees across its 17 markets on Tuesday, April 15, in a widespread local customer service initiative. The operation, dubbed “My Customer, My Boss,” saw staff from all departments engaging directly with 15,000 customers in 120 towns and villages.
OMEA presented the effort as a significant step in the company’s management culture, inspired by a successful program in Sierra Leone. The initiative aims to empower every employee, regardless of their role, to contribute to customer satisfaction.
Brelotte Ba, Deputy CEO of Orange Middle East and Africa, underscored the importance of the initiative, stating, “Customer experience is everyone’s business. Every employee, without exception, is committed to meeting our customers’ expectations with excellence. With My Customer, My Boss, we are demonstrating that our commitment to service is collective, concrete, and forward-looking by organizing, for the first time on a continental scale, a collective mobilization of this magnitude.”
To streamline data collection during the outreach, Gofiled, a startup from the Orange Digital Center in Tunisia, developed a mobile application. OMEA highlighted this collaboration as an example of its commitment to integrating local innovation, social impact, and economic performance. The data gathered from individual customers, businesses, Orange Money users, and partners will be analyzed and used to drive concrete actions identified during internal hackathons in each country. These efforts are geared towards developing solutions that enhance the customer experience.
The focus on service quality and customer experience comes as competition in Africa’s telecom market has intensified over the past three decades. With telecom operators now closely matched in areas such as network coverage, new technologies, service offerings, and pricing, customer sentiment has become a critical factor in customer retention.
According to an analytical note from the international strategy consulting firm McKinsey & Company, customer experience is currently “the key differentiator for creating value in telecommunications. Our research shows that 73% of senior telecom executives consider it a top priority.”
OMEA stated that this large-scale mobilization of staff for local customer service missions “is set to become an annual event. It is part of a continuous improvement approach to customer experience, aimed at assessing satisfaction, understanding expectations, and continuing to improve the services offered to them.”
The collaboration is a strategic move to empower Moroccan entrepreneurs, bridge the digital skills gap, and drive sustainable economic growth per the nation's Digital 2030 objectives.
At GITEX Africa 2025 (April 14-16), held in Marrakesh, Morocco's Ministry of Economic Inclusion, Small Business, Employment and Skills (MIEPECC) and Ericsson signed a Memorandum of Understanding (MoU) to explore collaboration aimed at digitally upskilling and empowering entrepreneurs in the Kingdom of Morocco.
Younes Sekkouri, Minister of Economic Inclusion, Small Business, Employment and Skills (MIEPECC), stated, "This potential collaboration with Ericsson reflects our shared interest in enhancing digital inclusion in Morocco. We look forward to exploring how such an initiative could help strengthen our entrepreneurial ecosystem and support the ambitions of Morocco’s Digital 2030 Agenda."
The initiative seeks to provide Moroccan entrepreneurs and small businesses with access to Ericsson's global educational programs, fostering in-demand digital skills essential for the nation's evolving digital economy. The collaboration aligns with MIEPECC's broader vision of promoting economic inclusion and supporting small businesses through accessible digital transformation initiatives.
Majda Lahlou Kassi, President of Ericsson Morocco and Vice President and Head of Ericsson West and Southern Africa, expressed enthusiasm about the partnership, emphasizing the role of Ericsson's global expertise and digital learning platforms in supporting the capacity building and upskilling of Moroccan small enterprises and startups.
This collaboration underscores a mutual commitment to developing inclusive and sustainable pathways for digital transformation and economic opportunity in Morocco, in line with the country's ambitious Digital 2030 Agenda.
Morocco's Digital 2030 Strategy aims to transform the nation into a leading digital economy in Africa by creating 240,000 jobs in the digital sector and launching 3,000 startups by 2030. However, a significant challenge remains: the shortage of skilled professionals in key areas. By leveraging Ericsson's global educational programs, this partnership aims to equip entrepreneurs and small business owners with essential digital skills, thereby enhancing their competitiveness in the digital economy.
Hikmatu Bilali
With the rapid global shift toward the digital economy, equipping young people with digital and business skills is essential for fostering innovation, entrepreneurship, and economic growth.
Zambia has launched an Online Entrepreneurship Learning Program to foster digital innovation and entrepreneurship. The initiative, launched on March 31, was unveiled by Hon. Felix Mutati, Minister of Technology and Science, alongside Mr. Ville Tavio, Finland’s Minister for Foreign Trade and Development. It aims to equip young Zambians with critical digital and business skills.
During the launch event, the Zambia Information and Communications Technology Authority’s (ZICTA) Director General, Eng. Collins Mbulo highlighted how the initiative aligns with ZICTA’s mission to build an inclusive digital society.
The program is implemented by Nokia in partnership with Airtel Networks Zambia PLC. It is designed to empower aspiring entrepreneurs by leveraging technology for business growth and job creation.
Youth unemployment remains a significant challenge in Zambia. Data from the Zambia Statistics Agency shows that in 2023, the youth unemployment rate was 12%, leaving many young people struggling to find formal jobs. This underscores the importance of entrepreneurial skills, enabling young individuals to create their own employment opportunities rather than depending solely on traditional job markets.
By providing access to essential digital skills, the Online Entrepreneurship Learning Program is expected to drive economic growth, foster innovation, and create opportunities for Zambia’s youth in the evolving digital economy.
Hikmatu Bilali
Over the past four years, Cameroon, Gabon, Chad, the Central African Republic, Congo, and Equatorial Guinea have collaborated on a project designed to enable seamless communication for their citizens traveling within the region, eliminating the need to change SIM cards. This initiative seeks to foster greater sub-regional integration.
Central African citizens could soon communicate freely across borders without incurring extra charges, as regional telecommunications ministers have issued a three-month deadline to finalize a free roaming project.
The decision followed a meeting of Telecommunications Ministers of the Central African Economic and Monetary Community (CEMAC) held last week in Bangui, Central African Republic. During the meeting, participants discussed obstacles hindering the initiative, which seeks to eliminate disparities in roaming costs that lead to expensive communications and impede the telecommunications sector's development.
In November 2021, CEMAC countries signed bilateral agreements to implement free roaming. However, the project has faced substantial delays. In April 2024, the Assembly of Telecommunications Regulators of Central Africa (ARTAC) reported that only two of the 213 planned interconnections had been established. These connections involved MTN Cameroon and MTN Congo, and Airtel Gabon and Orange Cameroon.
While the specific obstacles to free roaming were not disclosed, ARTAC's objectives for a 2024 seminar aimed at accelerating the process shed light on potential issues. These include delays in finalizing minutes, including tariff agreements between regulators, late signing of interconnection and roaming contracts, potential technical and legal difficulties for the involved parties, issues related to the separation of roaming and traditional international traffic on direct interconnection links, and the selection of technology for those links.
By Isaac K. Kassouwi,
Editing by Sèna D. B. de Sodji
A new cycle of transformation is underway in the African telecom market. Under growing pressure, only the most decisive operators with an ambitious vision will be able to seize the opportunity, paving the way for a new phase of growth.
Artificial intelligence (AI) is generating growing interest across various sectors in Africa. Google estimates that its adoption could contribute up to $1.5 trillion to the continent’s economy by 2030. In the telecommunications sector in particular, AI has the potential to act as a growth catalyst, a key tool for addressing numerous challenges, and a gateway to new opportunities. This comes at a time of profound market transformation, marked by increasing operational challenges (network maintenance costs, energy, marketing, and commercial services) and rapid technological changes.
Over the past fifteen years, the market has witnessed increased consolidation and multiple divestments, reflecting the strategic repositioning necessary for players facing fierce competition, margin pressures, and increasingly stringent regulations. In 2014, Etisalat reorganized its presence by selling its subsidiaries to Maroc Telecom. In 2016, Orange acquired Millicom’s (Tigo) subsidiary in the Democratic Republic of Congo, as well as Bharti Airtel’s subsidiaries in Burkina Faso and Sierra Leone, while withdrawing from Kenya. In 2021, the sale of its operations to the Ghanaian state marked Millicom’s complete exit from Africa. Several acquisitions, divestments, and bankruptcies have followed over the years, including Vodafone’s sale of its Ghanaian operations to Telecel Group in 2023 and MTN Group’s withdrawal from Guinea and Guinea-Bissau in 2024.
A Decisive Turning Point
Today, AI is seen by several telecom players in Africa as an opportunity to be fully leveraged. It promises greater efficiency and cost reduction. At the Northern Africa OTF event organized by Huawei during the Mobile World Congress 2025 in Barcelona, Spain, Bruce Xun, president of Huawei’s global technical service, identified AI as a major inflection point. According to him, AI will optimize operations, enhance decision-making, and create new sources of value, paving the way for innovative and high-performance telecom solutions in the digital age. This is why the Chinese technology company has been investing for several years in AI research and integration into its new services and infrastructures, particularly telecom towers that adjust their capacity based on network traffic.
Huawei is not the only company to recognize AI’s transformative potential. In an interview with CIO Mag in 2024, Jocelyn Karakula, chief technology innovation officer at Orange Middle East and Africa (OMEA), highlighted that the company had already adopted AI for various applications. “AI is a strategic priority for Orange, given its ability to accelerate value creation and enhance performance across multiple domains. In terms of networks, which are primarily mobile in Africa, we manage increasingly complex technologies (2G, 3G, 4G, and now 5G) in countries facing energy challenges. To ensure optimal network performance, AI provides additional capabilities that guarantee the quality of service and customer experience,” he explained.
A study published in 2024 by Nvidia reveals that nearly 90% of telecom companies worldwide use AI, with 48% in the pilot phase and 41% in active deployment.
A Wide Range of Applications
In several countries, notably Nigeria and South Africa, MTN Group has made AI a cornerstone of its customer service. Through the Zigi chatbot and virtual assistants, the company has reduced response times to customer inquiries and improved satisfaction levels. Vodacom, in collaboration with Nvidia, is developing a virtual network management platform that uses AI to facilitate decisions on network performance improvements. In Kenya, Safaricom has deployed Nokia’s AVA energy efficiency software, which utilizes AI and machine learning algorithms to automate the shutdown of inactive equipment during low-usage periods, thereby reducing energy consumption and costs.
Hicham Ennoure, executive vice president of Moov Money Gabon, recently revealed in Barcelona that the rapid modernization of the platform, combined with targeted marketing strategies based on data analysis, allowed the company to increase its user base by 84% and its revenue by 85% in 2024.
Operational Efficiency
Major strategy consulting firms are also optimistic about AI’s positive impact on telecoms. McKinsey cites the example of a European telecom operator that increased its marketing campaign conversion rates by 40% while reducing costs, thanks to AI-generated personalized content. Another example is a Latin American operator that improved customer service productivity by 25% and enhanced the quality of customer experience, with the potential to reduce costs by 15% to 20%.
“Our experience working with clients indicates the potential for telcos to achieve significant EBITDA impact with gen AI. In some cases, estimates indicate returns on incremental margins increasing 3 to 4 percentage points in two years, and as much as 8 to 10 percentage points in five years, by enhancing customer revenue through improved customer life cycle management and decisively reducing costs across all domains,” writes McKinsey.
Challenges to Overcome
While AI offers considerable opportunities, its adoption in Africa is not without obstacles. IBM indicates that integrating any new technology requires investment. Modern AI investments are costly, even though they promise long-term profitability. However, not all operators have the financial capacity to undergo this transformation.
The American firm also notes that AI adoption fundamentally transforms businesses, requiring many employees—if not all—to acquire new skills to integrate AI tools into their work. Yet, Africa still faces a shortage of specialists in advanced technologies. Moreover, ethical and regulatory issues related to AI usage, particularly regarding data protection and privacy, require special attention.
To overcome these challenges, the GSMA recommends close collaboration between governments, operators, and technology players. Public authorities must establish policies that encourage AI-driven innovation and investment while ensuring a balanced regulatory framework. Meanwhile, operators must invest in training and developing local talent to maximize the benefits of this technology.
Muriel EDJO
Kenya’s crackdown on TikTok’s content moderation failures is a significant step toward safeguarding digital spaces in Africa, with broad implications for the continent’s development.
The Communications Authority of Kenya (CA) has launched an urgent investigation following a BBC report alleging that minors in Kenya were involved in sexualized livestreams on TikTok, with the platform reportedly profiting from digital gifts sent by viewers.
Expressing serious concern, the CA emphasized, in a release dated March 6, that such activities violate both Kenyan and international laws on child protection. Kenya’s existing legal framework—including the Computer Misuse and Cybercrimes Act, the Films and Stage Plays Act, the Children Act, and the Data Protection Act—strictly prohibits online child exploitation. These laws align with global standards such as the United Nations Convention on the Rights of the Child (UNCRC) and the African Charter on the Rights and Welfare of the Child.
In response to the BBC report, the CA has ordered TikTok to remove all explicit content involving minors, explain how it bypassed moderation, and present a plan to strengthen child protection measures. TikTok will also face a formal investigation with potential sanctions for legal violations. Meanwhile, the CA is increasing public awareness by educating parents on online safety and promoting parental control tools.
The CA also reminded TikTok of its previous commitments to improve content moderation and establish a local office in Kenya, following government directives in 2023. The latest revelations suggest that significant gaps remain in TikTok’s enforcement of its policies, necessitating stronger regulatory action.
The CA has urged all online platforms operating in Kenya to comply with the country’s legal and regulatory requirements, particularly regarding the protection of minors and the prevention of harmful content. Parents and guardians are also encouraged to utilize online child protection resources at https://cop.ke-cirt.go.ke/.
The authority reaffirmed its commitment to ensuring a safe, ethical, and secure digital space for all Kenyans and vowed to hold digital platforms accountable for any violations.
Kenya’s decisive response to online child exploitation could set a precedent for stronger social media regulation across Africa, where digital platforms have increasingly become spaces for abuse, including child exploitation, hate speech, defamation, and misinformation.
Online child exploitation is a growing concern in Africa. A 2024 report by ChildFund International and the African Child Policy Forum revealed a significant increase in online child sexual exploitation and abuse across the continent, with over 60% of unidentified victims being young children, including infants and toddlers, and 65% being girls.
Hikmatu Bilali
Africa's mobile internet market is rapidly expanding, fueled by rapid digital growth, a young and connected population, and substantial investments in telecommunications infrastructure.
Sub-Saharan Africa's monthly mobile data traffic per connection is projected to nearly quadruple by 2030, increasing by almost six gigabytes (GB), according to the GSMA. This growth will be driven by the expansion of high-speed mobile network coverage and rising demand for data-intensive content, such as gaming and video streaming.
The Economic Community of Central African States (ECCAS) will see particularly strong growth, with monthly mobile data traffic expected to increase sixfold. Countries like Angola, Chad, and Equatorial Guinea could see a tenfold increase. However, mobile data consumption in the region is projected to remain below the Sub-Saharan African average of eight GB due to lower 4G and 5G penetration rates.
The Economic Community of West African States (ECOWAS) is expected to have the highest mobile data traffic in Sub-Saharan Africa by 2030, reaching 10.1 GB.
The GSMA also indicates that the growth of mobile data traffic in Sub-Saharan Africa will be fueled by greater smartphone adoption. It estimates smartphone adoption rate will rise from 51% in 2023 to 81% in 2030. ECOWAS is expected to be the most dynamic region due to its swift implementation of necessary actions to develop the telecom sector. Its smartphone adoption rate, which stood at 54% in 2023, is projected to reach 83% by 2030.
By then, the five largest smartphone markets in Sub-Saharan Africa are expected to be Nigeria (230 million connections), South Africa (140 million), Ethiopia (97 million), Tanzania (92 million), and Kenya (72 million).
The number of mobile phone service consumers will also be highest in the ECOWAS region.
“By 2030, the economic contribution of mobile telecommunications in Sub-Saharan Africa will reach $170 billion. This growth will primarily stem from the continued expansion of the mobile ecosystem and its spillover effects on other sectors, as they increasingly benefit from the productivity and efficiency gains driven by mobile service adoption,” the GSMA stated. In 2023, the mobile industry contributed $140 billion to Sub-Saharan Africa’s economy.
However, for all of GSMA’s projections to materialize, Sub-Saharan African governments must take the necessary measures to encourage telecom operators to invest in networks. Otherwise, mobile network investment is expected to decline after 2027, despite relatively increasing revenues.
Special attention must also be given to smartphone affordability to promote its adoption and facilitate internet access for populations. GSMA recommends eliminating sector-specific excise duties on mobile telecommunications services, including customs duties on mobile phones, reducing VAT rates, and scrapping fixed consumer taxes (such as activation or numbering taxes) that make these services less affordable.
Muriel Edjo
Mobile payments are rapidly expanding across Africa, significantly increasing access to financial services. Leading providers like Orange Money are at the forefront of this digital shift, delivering innovative and accessible solutions tailored to the local population.
Orange Money Burkina Faso announced the upgrade of its mobile financial services platform with Mobiquity® Pay X, a next-generation solution developed by Comviva, at the Mobile World Congress (MWC) in Barcelona on Wednesday, March 5. The evolution aims to enhance innovation and provide an improved user experience for Orange Money customers in Burkina Faso.
"Orange Money is one of our key growth drivers, contributing significantly to economic and social development in Burkina Faso. We are particularly impressed by Mobiquity® Pay's microservices architecture, open design, and API-first philosophy, which will enable us to significantly expand the Orange Money ecosystem in the region and provide disruptive services to our customers," said Christophe Baziemo, CEO of Orange Money Burkina Faso.
The mobile financial services market in West Africa is experiencing strong expansion, driven by the rise of digital payments and operators' initiatives to strengthen financial inclusion. According to the financial results of the Orange Côte d'Ivoire Group, which includes Orange Burkina Faso, the group closed 2024 with consolidated revenue of 1,084.1 billion CFA francs ($1.8 billion), a 6.6% increase. This performance is primarily fueled by key sectors such as mobile data, Orange Money, and fiber, illustrating the growing demand for mobile financial services in the region.
The new cloud-based platform represents a cutting-edge solution offering a comprehensive suite of information management services, particularly for digital money, wallets, and payments. Its robust and scalable architecture ensures a secure and user-friendly experience, while enhanced modularity enables faster market deployment of new services.
With over ten years of expertise in digital payments, Comviva has deployed its Mobiquity® Pay platform in more than 60 projects across 45 countries. This modernization is expected to enable Orange Money Burkina Faso to launch new services more quickly, improve interoperability with other financial systems, and enhance transaction security. Ultimately, the initiative will help boost the mobile payments ecosystem and promote greater financial inclusion in the country.
By Samira Njoya,
Editing by Sèna D. B. de Sodji
Africa, with its vast territories and growing population, faces an urgent need for digital connectivity. Despite progress made, many regions remain excluded from Internet access, hindering their economic and social inclusion in an increasingly digital world.
Orange Africa and Middle East (OMEA) and French satellite company Eutelsat announced a partnership on Tuesday, March 3, to accelerate the deployment of satellite internet across Africa and the Middle East. The goal is to reduce the digital divide in these regions by providing reliable and affordable high-speed access, particularly in underserved "white zones" lacking connectivity.
"This partnership illustrates our commitment to connecting all territories and bridging the digital divide in Africa and the Middle East. Today, Orange serves more than 160 million customers in the region, and is pursuing its ambition to provide digital access for all," said Jérôme Hénique, CEO of Orange Africa and Middle East.
The partnership leverages the Eutelsat Konnect satellite, an advanced technology enabling download speeds of up to 100 Mbps. Initial deployments will focus on Côte d'Ivoire, Senegal, and the Democratic Republic of Congo, with plans to gradually expand across the region. The initiative aims to bridge the connectivity gap in remote areas by providing tailored solutions for both individuals and businesses.
The agreement reflects a shared commitment to reducing the digital divide by offering high-speed access to currently underserved regions. According to the "The Mobile Economy Sub-Saharan Africa 2024" report by the GSMA, Sub-Saharan Africa is the world's least connected region, with only 27% of the population using mobile internet services, leaving a 13% coverage gap and a 60% usage deficit.
By combining Orange’s telecommunications expertise with Eutelsat’s technological innovation in satellite services, the partnership is expected to deliver tailored offerings for both individuals and businesses, ensuring secure, reliable, and high-performance connectivity. The complementarity of fixed, mobile, and satellite technology solutions will help connect isolated areas and meet the growing demand for internet access in the region.
By Samira Njoya,
Editing by Sèna D. B. de Sodji