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Driven by the rapid growth of mobile phones, Africa has transformed the device into a powerful banking tool. Millions of people who were previously excluded from the financial system now have access to transfer, savings, and payment services. This profound and quiet shift is reshaping economies and challenging traditional financial models.

Over the past 15 years, mobile money has become one of the most transformative forces in Africa’s financial system. The service, which allows people to send, receive, and store money with a mobile phone, has reshaped financial habits across the continent.

Traditional banking still struggles to reach many Africans—57% of the population had no bank account in 2021, according to the report Digital Banking in Sub-Saharan Africa by BPC and Fincog. Mobile money has filled much of that gap, expanding at a rapid pace.

Launched in Kenya in 2007, the service counted 57 million subscribers in sub-Saharan Africa by 2012. By 2021, the figure had risen to 621 million. In 2024, Africa reached 1.1 billion registered accounts, representing 53% of the global total, and processed 81 billion transactions worth $1.1 trillion, or 66% of worldwide value, according to GSMA.

What began as a simple money transfer tool has become a major industry. Mobile money now drives growth, expands financial inclusion, and creates socio-economic opportunities. From Nairobi to Dakar, Abidjan to Lagos, mobile phones have become pocket banks, reshaping access to financial services and making a measurable contribution to GDP and daily life.

Economic weight

The impact is no longer marginal. GSMA data show that in 2023, the combined GDP of countries offering mobile money services was $720 billion higher than it would have been without them. In sub-Saharan Africa, the sector’s direct contribution rose from $150 billion in 2022 to $190 billion in 2023. Regional disparities remain, but the overall trend is one of deepening economic influence.

IM1Source: GSMA

“Mobile money had a greater impact on the GDP of West African countries than elsewhere on the continent. This is evident when comparing countries in Sub-Saharan Africa (Figure 12). In Benin, Côte d’Ivoire, Ghana, Guinea, Guinea Bissau, Senegal and Liberia, mobile money contributed more than 5% to GDP. In East Africa, mobile money contributed more than 5% to the GDPs of Kenya, Rwanda, Uganda and Tanzania. Elsewhere in Sub-Saharan Africa, mobile money’s contribution to GDP has been mixed. In Central Africa, Cameroon, Congo and Gabon each saw a contribution between 5% and 8%. In Southern Africa, where mobile money is less established, contributions to GDP generally remain lower than 5%. As mobile money use grows across Sub‑Saharan Africa, its impact on national GDP may also rise over time”.

Tangible social impact

Beyond the macroeconomic figures, mobile money is changing lives. In Mali, startup OKO, working with Orange Money, has helped more than 41,000 farmers buy index insurance against climate shocks. In Ethiopia, partnerships between Lersha, Telebirr, and M-PESA provide group loans and crop insurance to strengthen food security. In East Africa, pay-as-you-go (PAYG) solar kits, paid for via mobile, are accelerating rural electrification.

These examples show why GSMA links mobile money to 15 of the 17 Sustainable Development Goals, from poverty reduction and gender equality to education access.

The service has expanded far beyond transfers. Today, Africans can save directly from their phones, access credit, buy insurance, pay school fees and utility bills, and make merchant payments. This diversification has effectively turned mobile phones into pocket-sized banks for populations often living far from traditional branches. In 2024, every region of Africa recorded growth in mobile money usage.

Regional Growth in Africa (2024)

Region

Services

Registered Accounts

30-day Active Accounts

Transactions

Value of Transactions

Sub-Saharan Africa

N/A

1.1 billion (+19%)

286 million (+12%)

81 billion (+22%)

$1.1 trillion (+15%)

West Africa

74

485 million (+21%)

97 million (+13%)

22 billion (+15%)

$357 billion (+5%)

East Africa

57

459 million (+15%)

149 million (+12%)

52 billion (+25%)

$649 billion (+23%)

Southern Africa

15

27 million (+19%)

4 million (-20%)

543 million (-9%)

$6 billion (+4%)

Central Africa

19

104 million (+24%)

32 million (+13%)

7 billion (+22%)

$83 billion (+7%)

North Africa

13

25 million (+24%)

3 million (+44%)

262 million (+63%)

$10 billion (+53%)

           

Source: Ecofin Agency

Market leaders

The rise of mobile money has spurred heavy investment from telecom operators, with a few clear leaders now dominating the market.

Orange

Launched in Côte d’Ivoire in 2008, Orange Money has grown into one of Africa’s biggest financial inclusion platforms, with 40 million active users and €164 billion in transactions recorded in 2024. The service, now present across 16 African markets, processes 25 million transactions a day.

Speaking at GITEX Morocco on April 15, 2025, Jérôme Hénique, then CEO of Orange Middle East and Africa, said the value of Orange Money transactions more than doubled between 2021 and 2024, rising from €46 billion to €164 billion. The platform now channels up to €700 million in transfers each month. Orange has also expanded into savings and credit through Orange Bank Africa, which counted 1.7 million customers in 2024, alongside partnerships with local banks in markets where its own bank is absent.

MTN

MTN’s mobile money service has also expanded rapidly. By 2024, MTN MoMo reported over 63 million active monthly users across 14 of its 16 markets. Customers executed more than 20 billion transactions worth over $320 billion, according to the company. Like Orange Money, MTN MoMo offers a full suite of financial services including payments, e-commerce, insurance, loans, and money transfers.

Airtel Africa

Bharti Airtel’s African subsidiary reported 38 million Airtel Money customers in 2024, up 20.7% year-on-year across 14 markets. The platform offers money transfers, wallet payments, microloans, savings, and international remittances. It generated $837 million in revenue in 2024, a 32.8% increase at constant exchange rates compared with $692 million in 2023.

Vodacom Group

Vodacom, including its Safaricom unit, reported 87.7 million mobile financial services customers for the fiscal year ending March 2025. Its VodaCash and M-Pesa platforms, active across eight markets, processed $450.8 billion in transactions during the year, up 18.3%. Financial services revenue rose 17.6% on a normalized basis, representing 11.6% of group service revenue. Safaricom alone generated 22.6 billion rand from financial services.

M-Pesa, the cornerstone of Safaricom’s business in Kenya and Ethiopia, recorded revenue of 161.1 billion Kenyan shillings ($1.2 billion) from 37.1 million users.

Obstacles ahead

Despite mobile money’s sweeping impact on Africa’s economies and millions of lives, several challenges continue to hold back its full potential.

One is the persistent mobile ownership gap. In low- and middle-income countries, women are still 8% less likely than men to own a phone—a prerequisite for using mobile financial services. The gap varies by country: in Ethiopia, more than one-third of women still lack a handset.

The gender divide also extends to mobile money account ownership. GSMA data show that in most countries surveyed in 2023, little or no progress was made in narrowing the gap in 2024. In some, the divide has stagnated for a third straight year. In Senegal, account ownership is now almost universal for men, but more than a quarter of women remain excluded. Nigeria showed modest improvement: the gender gap shrank from 46% to 41%, with account ownership rising among both men and women in 2024.

Low levels of digital financial literacy also limit the use of advanced mobile money features. GSMA noted that in 2024, gender gaps persisted even for basic services such as deposits, withdrawals, and peer-to-peer transfers, as well as for ecosystem transactions and related financial products.

Among adults who had used mobile money, women in nearly every surveyed country were less likely than men to rely on the service. In Senegal, only 5% of women reported receiving wages or salary payments through mobile money, compared with 16% of men. In Nigeria, just 25% of women said they received client payments this way, against 41% of men. In Kenya, half of women respondents had made a merchant payment by phone, compared with two-thirds of men.

IM2Source : GSMA

As global financial ecosystems become increasingly interconnected, the risk of fraud has risen. In many countries across Africa, Asia, and Latin America, mobile money has been affected by identity theft, insider fraud, cyberattacks, and fraud by agents. GSMA notes that each threat breaks down into specific types, such as social engineering, man-in-the-middle attacks, and malware.

Yet responses remain uneven. According to GSMA, more than 70% of mobile money providers say law enforcement is ineffective in tackling fraud due to limited technical skills, insufficient resources, and corruption. Regulators, meanwhile, are seen as only moderately supportive in the fight against mobile money crime.

An industry set to carry more weight

Mobile money is now recognized as a structural driver of Africa’s development. No longer just a tool for inclusion, it has become an integrated industry able to generate revenue, strengthen household resilience, and support strategic sectors such as agriculture and energy.

With transactions surpassing $1 trillion in 2024, mobile money has cemented itself as a pillar of Africa’s digital economy. Its future will rest on two priorities: achieving full international interoperability to make cross-border transfers seamless between telecom operators, and building greater trust through stronger regulation and tighter fraud prevention.

Muriel Edjo

Posted On mardi, 16 septembre 2025 17:29 Written by

 

• Rural connectivity program targets 30 new localities under PNCR Phase II.
• Goal is to cut digital divide and expand access to education, health, and trade.
• Internet penetration remains 52.7% in urban areas vs 24.6% in rural zones.

Côte d’Ivoire’s Ministry of Digital Transition and Digitalization is leading the second phase of the National Rural Connectivity Program (PNCR) through September 25, 2025, with support from the country’s telecom regulator ARTCI. This stage aims to connect 30 additional localities to high-speed internet. The rollout began in the Worodougou region, where the villages of Yanfissa, Kangana, Kognimansso, and Dougbe are already online.

Next in line are the regions of Kabadougou, Grands-Ponts, Nawa, Sud-Comoé, Nzi, Guémon, Cavally, Poro, and Tchologo. The project seeks to narrow the digital divide between urban and rural areas, making it easier for communities to access education, healthcare, commerce, and financial services.

“Rural connectivity is central to President Alassane Ouattara’s vision of social and digital transformation. He sees technology and innovation as key drivers of economic and social development,” said Minister Kalil Konaté. “This program ensures that every citizen, regardless of where they live, has easy access to high-speed internet and digital services.”

The PNCR is part of broader government efforts to position Côte d’Ivoire as a regional digital hub. According to ITU DataHub, internet penetration in the country is 52.7% in urban areas, compared with just 24.6% in rural zones. Household access to home internet shows a similar gap: 85.7% in cities versus 57.7% in the countryside.

Ultimately, the program is expected to reduce the urban-rural gap in connectivity, strengthen digital inclusion, and boost local economic development in previously underserved areas. It could also support entrepreneurship, improve access to e-government services, and better prepare rural populations to integrate into the national digital economy.

Posted On vendredi, 12 septembre 2025 13:49 Written by
  • GSMA projects digital transformation could create $3.4 bln and 500,000 jobs

  • Agriculture, industry, trade, transport, and public administration flagged as key sectors
  • National digital strategies aim to boost tax revenue, efficiency, and competitiveness

Ghana’s economy could gain more than 40 billion GHS ($3.4 billion) and nearly 500,000 jobs by 2029 through digital transformation, according to the report Driven Digital Transformation of the Economy in Ghana released on September 3 in Accra by the GSMA. The study identifies five strategic sectors—agriculture, industry, trade, transport, and public administration—as crucial drivers for growth and tax revenue.

Agriculture holds the largest potential, with an estimated 10.5 billion GHS and 190,000 jobs from precision farming and mobile extension services. Industry could generate 15 billion GHS and 110,000 jobs through the adoption of cloud, artificial intelligence, and automation, while also providing 2.6 billion GHS in extra tax revenue.

The modernization of public administration, especially tax collection, could add 5.8 billion GHS by reducing leakages and improving efficiency. E-commerce and digital platforms are projected to contribute 5.1 billion GHS and 60,000 jobs, while digitalization in transport and logistics could add 4.3 billion GHS and 80,000 jobs.

These prospects build on measures already launched by the government. This year Ghana rolled out the RESET program, a national framework for building a “digitally inclusive, data-driven economy.” Key actions include scrapping the electronic transfer levy, launching the One Million Coders initiative to train young developers, and preparing a national digital strategy. A national artificial intelligence strategy is expected in the coming days.

The mobile industry, already a major economic driver, accounts for 8% of GDP, or 94 billion GHS. Despite 99% 4G coverage, only 62% of capacity is in use. With solid infrastructure, Ghana is well-positioned to scale up its digital transformation, supported by mobile money and affordable Internet access, which costs about 1.5% of per capita income.

Challenges remain. The mobile market is highly concentrated, with MTN holding over 75% of subscribers, which limits competition and innovation. Expanding rural infrastructure, updating spectrum management and the Universal Service Fund, and clarifying regulatory frameworks will be vital to attract sustainable private investment. According to GSMA, Ghana’s ability to reach the 40 billion GHS target will depend on balancing access, boosting competition, and fully integrating strategic sectors into the digital economy.

Posted On vendredi, 12 septembre 2025 05:46 Written by

Orange entered the Liberian telecom market in 2016 by acquiring Cellcom. Since then, the French company has become one of the country's leading operators.

Orange Liberia invested over $250 million between 2016, when it acquired operator Cellcom, and July 2025.

The company revealed this investment last week during the 2025 Liberia Technology Summit. It covered digital infrastructure, financial inclusion, and technology education, strengthening Orange Liberia's market position in the West African country.

We are not just witnesses to Liberia’s transformation. We are proud to be active partners—building a digital nation where innovation drives development and no one is left behind,” said Zayzay Mulbah, representing CEO Jean Marius Yao.

This statement follows the company's May announcement of a $200 million investment over the next six years. That investment aims to improve network coverage and service quality, particularly in underserved rural areas. For financial inclusion, the telecom operator has pledged to support government authorities through its Orange Money service.

In Liberia, we are committed to the government’s payment digitization program to support all sectors of the economy in the transition to digital. Orange Money Liberia has also entered into a strategic partnership to contribute to the Central Bank of Liberia’s financial inclusion strategy,” the company’s mother group stated in its 2024 Corporate Social Responsibility report.

Adoni Conrad Quenum

Posted On jeudi, 24 juillet 2025 12:31 Written by

The partnership directly addresses several systemic barriers slowing Africa’s digital transformation—particularly low internet access, weak innovation support systems, and fragmented regulatory environments.

AfriLabs, an African network of innovation hubs, has signed a Memorandum of Understanding (MoU) with the African Telecommunications Union (ATU), the specialised organ of the African Union in the field of Telecommunications/ICTs, to drive inclusive digital innovation across the continent. The partnership, announced July 18, brings together ATU’s 52 member states and AfriLabs’ ecosystem of over 500 hubs spanning 53 African countries to empower local solutions, close digital divides, and catalyse economic transformation.

“This collaboration with AfriLabs seeks to provide a framework that enables innovators to focus on solving real problems rather than battling regulatory barriers,” said John Omo, Secretary General of ATU. “Our entrepreneurs have the ideas and resilience, but they face fragmented regulations and limited continental visibility.”

Signed at ATU’s Nairobi headquarters, the agreement marks a critical step toward bridging Africa’s widening digital gap. It will support joint programs and communication across both organisations’ networks, such as integrating AfriLabs' capacity-building programs with ATU-led initiatives, like the Africa Innovation Challenge. It will also nurture innovation in emerging sectors like mobile internet and 5G.

Crucially, the MoU includes a framework for strengthening intellectual property (IP) protection for African innovators. The two bodies will advocate for startup-friendly IP policies and promote commercialization strategies, ensuring that African innovations are safeguarded and scaled both locally and globally.

The collaboration is aligned with the African Union’s Digital Transformation Strategy for Africa 2020–2030, which is a continental blueprint designed to leverage digital technologies for inclusive development and economic growth across Africa. By aligning regulatory support with grassroots innovation, the partnership aims to ensure this growth translates into inclusive digital services, thriving tech ecosystems, and scalable African solutions.

Hikmatu Bilali

Posted On mardi, 22 juillet 2025 11:37 Written by

Orange operates in 17 countries across the Middle East and Africa (MEA) region, with 16 of those in Africa. The company currently offers fiber internet services in 10 of these markets.

Orange Middle East and Africa (OMEA) reported 1.4 million fiber-optic internet subscribers in 2024, a 28% increase from 2023. The data comes from the company's 2024 Corporate Social Responsibility report, published July 3.

While OMEA did not specify the exact driver of this growth, the company invested $1.4 billion in its regional network during the year. This investment covered fixed, mobile, and next-generation technologies. The growth reflects a digital transformation with increasing demand for high-speed connectivity from both businesses and individuals. By the end of 2024, Orange had already extended fiber coverage to 4.9 million households in the region to meet this demand.

"For Orange, creating sustainable value first means enabling as many people as possible to access connectivity, an essential digital service. To achieve this, we deploy and operate fixed and mobile networks on a global scale, in Europe, Africa, and the Middle East. For businesses, operators, and content providers, we offer an optimized global network and next-generation connectivity solutions," Orange Group stated in its 2024 integrated annual report.

Orange views fixed broadband, including ADSL, fiber, and radio networks, as a key growth driver in Africa and the Middle East. For example, in a July 2024 article, the company announced a 125 million euro ($145.5 million) investment in fixed networks by 2025. This investment aims to connect an additional 800,000 households to fiber, reaching a total of 1.3 million fiber customers in the region. An additional 100 million to 200 million euros were also planned to strengthen international connectivity infrastructure, particularly submarine cables.

Orange provides fiber internet services in 10 countries across Africa and the Middle East: Senegal, Mali, Guinea, Côte d’Ivoire, Burkina Faso, Liberia, Egypt, Morocco, Jordan, and the Democratic Republic of Congo. The company's fixed internet customer base also includes 1.6 million households with 4G or 5G fixed wireless access and nearly one million households connected via ADSL.

Fixed broadband revenue in the region increased by 19.5% between 2023 and 2024. This contributed to Orange OMEA's total revenue of 7.683 billion euros, an 11.1% increase from 2023. The region accounted for 19% of the Orange Group's total revenue.

Isaac K. Kassouwi

Posted On mardi, 22 juillet 2025 05:48 Written by

In less than ten years, 5G has gone from being a technological privilege to a concrete reality in nearly 30 African countries. A significant advancement that confirms the continent’s foothold in the global digital economy, despite ongoing challenges.

5 G technology is rapidly advancing across Africa, driven by growing momentum throughout the continent. According to the African Telecommunications Union (ATU), 79 telecom operators in 41 African countries were investing in 5G in 2024. Among these, 35 operators had already launched commercial networks in 21 countries. In June 2021, the Global System for Mobile Communications Association (GSMA) reported seven active 5G commercial networks across five African markets. Vodacom Lesotho was the first operator to launch 5G on the continent in 2018.

In 2024, 5G technology accounted for 25% of mobile network coverage in urban areas, compared to 73% for 4G, as per the International Telecommunication Union. Regarding subscribers, 5G had over 26 million users out of approximately 600 million unique mobile subscribers in sub-Saharan Africa in 2024.

Including North Africa, particularly Tunisia and Egypt, where commercial 5G became available in February and June 2025, respectively, these figures would likely be higher for the entire continent. Agence Ecofin data from June 2025 shows 48 telecom operators had already launched 5G in 28 African countries.

Country

Operator

Launch Year

Lesotho

Vodacom

2018

South Africa

Rain

2018

Libya

Al-Madar

2019

South Africa

Vodacom

2020

South Africa

MTN

2020

Seychelles

Cable & Wireless

2020

Togo

Togocom

2020

Madagascar

Yas

2020

Angola

Unitel

2022

South Africa

Telkom

2022

Kenya

Safaricom

2022

Zimbabwe

Econet Wireless

2022

Tanzania

Vodacom

2022

Nigeria

MTN

2022

Zambia

MTN

2022

Botswana

Orange

2022

Egypt

Orange

2022

Kenya

Airtel

2023

Ethiopia

Ethio Telecom

2023

Tanzania

Airtel

2023

Nigeria

Mafab Com.

2023

Nigeria

Airtel

2023

Zambia

Airtel

2023

Mozambique

Vodacom

2023

Gambia

Qcell

2023

Mauritius

Emtel

2023

Uganda

MTN

2023

Uganda

Airtel

2023

Lesotho

Econet Wireless

2024

Kenya

Equitel

2024

Zimbabwe

NetOne

2024

Gambia

Africell

2024

Somaliland

Telesom

2024

Senegal

Sonatel

2024

Somalia

Hormuud Telecom

2024

Mauritius

Mauritius Telecom

2024

Congo

MTN

2024

Benin

MTN

2025

Comoros

Comores Telecom

2025

Comoros

Yas

2025

Tunisia

Orange

2025

Tunisia

Tunisie Telecom

2025

Tunisia

Ooredoo

2025

Eswatini

Eswatini Mobile

2025

Rwanda

MTN

2025

Egypt

Telecom Egypt

2025

Egypt

Vodafone

2025

Egypt

e& egypt

2025

Source: Ecofin Agency

Given the high number of telecom operators interested in 5G, notably in Algeria, the Democratic Republic of Congo, Morocco, Côte d’Ivoire, and Cape Verde, new commercial rollouts are expected by the end of the year. However, many obstacles continue to hinder widespread 5G adoption across Africa.

Challenges and Opportunities

The primary barriers to 5G adoption in Africa remain in five key areas: mobile devices, services, infrastructure, spectrum, and policy or regulation. The ATU explains that the high cost of 5 G-compatible phones prevents mass adoption of 5G services. The ATU suggests that while 5G compatible phones are available from vendors starting at $150, many people in African countries cannot afford smartphones at current prices. Therefore, governmental, regulatory, and operator-level interventions will be necessary to make devices more affordable and foster an environment conducive to continued 4G growth and 5G adoption.

The underdeveloped nature of practical 5G use cases also slows the technology’s uptake in Africa. This includes both personal and industrial applications involving emerging technologies such as artificial intelligence, big data, and the Internet of Things, covering smart cities, smart ports, immersive remote learning, health monitoring systems, smart grids and surveillance, and automated production chains. Without concrete applications, the ATU notes that 5G is primarily used to improve internet speeds. The organization warns that if this trend continues, 5G may remain a luxury product reserved for businesses and affluent segments of society.

Furthermore, other challenges limiting the widespread rollout of 5G networks in Africa include the high cost of deploying telecom technology, the unavailability of essential 5G frequency spectrum, the lack of capacity and availability of fiber optic networks, insufficient incentives for inter-industry collaboration, and the absence of standards or guidelines on cross-border data exchange management. The African branch of the ITU emphasizes that appropriately addressing these issues will make 5G a growth lever for African economies.

By 2030, the GSMA estimates that 5G alone could contribute $10 billion to the regional economy, representing 6% of the mobile sector's total economic impact.

Muriel Edjo

Posted On lundi, 21 juillet 2025 05:30 Written by

Artificial intelligence is increasingly a key tool for operational efficiency across strategic sectors, and the telecommunications industry is no exception.

Orange Africa and Middle East is increasingly integrating artificial intelligence (AI) into its core technical operations. The regional arm of the French telecom group Orange outlined several initiatives in its 2024 Corporate Social Responsibility Report. These initiatives have already been implemented in some countries and Orange plans to expand them across its entire operational footprint.

One such initiative is the "Smart Capex," a system that uses machine learning algorithms to analyze real time data on traffic, consumption, and location. By combining this information with environmental data such as sunlight exposure or a site's solar potential, Orange can precisely adjust its network capacity based on actual demand. This also allows the company to direct investments more quickly and accurately to areas where they are most needed.

Artificial intelligence also plays a role in optimizing the energy management of technical sites. AI driven systems automatically adjust the power supply based on local conditions and solar energy potential. This significantly reduces fuel consumption. In some regions, this energy optimization has led to savings of up to 25%.

Furthermore, predictive maintenance, powered by AI, helps prevent breakdowns before they occur. Algorithms analyze equipment behavior and identify early warning signs, enabling interventions before a failure. This approach reduces service interruptions and minimizes emergency trips by technical teams.

Brelotte Ba, Deputy CEO of Orange Africa and Middle East, stated that using AI in their operations creates tangible value for customers, employees, and the network. He described a three pillar approach: the network for AI, AI for networks, and AI for employees, while acknowledging associated risks.

Many telecom operators, like Orange, are focusing on AI. Industry data from the second quarter of 2024 shows that 81% of telecom operators worldwide were already testing AI. By the fourth quarter, 65% had implemented a dedicated AI strategy. Artificial intelligence allows mobile operators to make numerous improvements in both connectivity and customer experience, potentially leading to revenue growth.

As of December 2024, Orange Africa and Middle East served 161 million customers across 17 countries. Over the year, the company reported revenue of 770 million euros, equivalent to about $895.45 million, an 11% increase from 2023. It invested $1.4 billion in infrastructure and technology development.

Isaac K. Kassouwi

Posted On vendredi, 18 juillet 2025 18:31 Written by
  • Program recovered 43.5 tons of devices for repair, reuse, or recycling

  • 28.5% of Orange's annual phone sales in the region were collected

  • Initiative supports affordable access to tech and reduces e-waste footprint

In 2024, Orange Middle East and Africa ramped up its circular economy efforts by collecting 284,000 used mobile phones, equal to 28.5% of its annual phone sales in the region. The data comes from the company’s 2024 Corporate Social Responsibility (CSR) Report, which outlines its push to reduce environmental impact while improving digital access.

Titled "Cultivating Impact", the report highlights the achievements of Orange’s “Re” program, which collected 43.5 tons of electronic waste for refurbishment or recycling.

The initiative was active in five countries, Côte d’Ivoire, Cameroon, Burkina Faso, Egypt, and Jordan, and is built on four pillars: collection, repair, refurbishment, and recycling. In West Africa, Orange partners with Ateliers du Bocage, a French social enterprise that specializes in managing used electronics. In Egypt and Jordan, the process is fully managed through the "Re" program.

Phones in working condition are restored and sold at lower prices. In Egypt, more than 10% of devices sold by Orange in 2024 were refurbished units. The program also operates in Senegal and Morocco, where demand for affordable refurbished devices is rising fast. Irreparable phones are dismantled, and components are processed through certified recycling channels following environmental standards.

The circular model also applies to internet boxes. In 2024, Orange collected 172,000 boxes, of which 115,000 were refurbished. This helped avoid 2,800 tons of CO₂ emissions, which Orange says equals the emissions from 150 car trips around the African continent.

Orange has also launched public awareness campaigns and expanded its network of collection points — especially in Côte d’Ivoire, Egypt, and Jordan — to encourage more returns. The goal is twofold: to cut down on electronic waste and make digital devices more affordable in a region where access remains below the global average.

According to the GSMA, a basic smartphone costs about 18% of monthly income in low- and middle-income countries, rising to 39% for the poorest 40%, and up to 51% for the bottom 20%.

Through these efforts, Orange aims to establish itself as a leader in circular economy practices within the telecom industry, combining innovation, environmental responsibility, and digital inclusion. The “Re” program, part of its core CSR strategy, is expected to expand to more of Orange’s subsidiaries in Africa and the Middle East in the coming years.

Posted On mercredi, 16 juillet 2025 09:55 Written by

In 2023, Orange launched Lead the Future, a new business model driven by responsibility and efficiency. This approach is redefining the boundaries between economic performance and social impact, with visible results multiplying year after year across its markets, especially in Africa.

On June 5, 2025, Orange Middle East and Africa (OMEA) marked the first anniversary of Orange Engage for Change. This program of social and environmental initiatives showcases OMEA's positive impact actions while allowing employees to get directly involved and make a tangible difference in communities and regions. This innovative program, which highlights OMEA’s initiatives through the Orange Foundation, Orange Digital Centers, Orange Villages, and other projects, was simultaneously rolled out across its 17 markets, a first for the continent. The pioneering initiative engages every employee on key societal and environmental issues in the countries where the group operates. Since its 2024 launch, 5,676 employees, nearly a third of the total workforce, have taken part in on-the-ground actions. They have shared their experience, skills, and support in education, digital access, the environment, and social solidarity. Each OMEA employee received three workdays per year from their local entity for community missions. These missions were grouped into over 280 engagement opportunities listed on the program's dedicated platform.

At the 2024 launch, Asma Ennaifer, Executive Director of CSR, ODC and Communications for Orange Middle East and Africa, explained that Orange Engage for Change was born from a desire to empower employees. She emphasized that every initiative and action taken by employees demonstrates their collective ability to bring about significant change. Ennaifer expressed pride in seeing this commitment materialize and witness the positive impact it generates.

The education sector proved the most dynamic, offering 123 engagement opportunities to staff, with 54 specifically dedicated to digital skills development. Regarding OMEA’s investment in skills development, the telecom company highlighted digital inclusion as a powerful lever for reducing inequality and empowering individuals. Orange stated its belief that digital technology should foster equal opportunity, not division, making it a core priority within Orange Engage for Change, its solidarity engagement program. The company affirmed that acting for digital inclusion means acting concretely for shared, sustainable progress, fully aligning with its mission as a responsible operator. Meanwhile, the environmental field provided 53 engagement opportunities for Orange employees in Africa and the Middle East.

Local Initiatives, Global Impact

The success of Orange Engage for Change heavily relies on its local roots. Orange missions are tailored to needs identified by subsidiaries and partner non-governmental organizations, ensuring maximum relevance. In Côte d’Ivoire, 150 volunteers collaborated with a local partner to reforest 30 hectares in the Azaguié forest. In Mali, 350 volunteers planted 1,000 trees and supported efforts to create an urban park for children. In Madagascar, 240 volunteers raised climate change awareness among 1,200 students across each of the country's 24 regions. Overall, the actions span a wide range of fields, including education, culture, digital inclusion, environment, and health, illustrating the program’s rich and broad impact. This diversity is part of a broader vision: to use digital technology as a tool for inclusion and to promote societal responsibility at every level.

1 orange

Millions of Lives Touched

Orange’s social initiatives across Africa and the Middle East impacted the lives of over 18 million people, either directly or indirectly, in just one year. Through hundreds of missions, thousands of children and youth attended coding workshops at Orange Digital Centers. Project leaders gained skills through mentorship sessions, and hundreds of rural women participated in skills training workshops in digital homes. Urban sanitation drives included trash collection, gutter cleaning, electronic waste recycling, construction of modern school toilets, installation of community drinking water points, and distribution of medications in detention centers.

In the Democratic Republic of Congo, for example, the Kisenso General Referral Hospital in Kinshasa received water and electricity storage equipment to improve working conditions for medical staff and patient care. In Guinea, Senegal, Burkina Faso, and Cameroon, digital kits were donated to schools in rural or underprivileged areas to improve students' access to richer learning resources. In Botswana, Madagascar, and Guinea-Bissau, several initiatives were launched at Digital Homes to help women develop entrepreneurial skills and build greater autonomy.

Hélène Ndogmo, a housekeeper and member of the Widows’ Association of Douala 5th, was among the women who discovered digital crafts through workshops organized by Orange Cameroon. She learned to design creations using a drawing program and produce them with a laser cutting machine. Ndogmo expressed great pride in her training, recalling that she previously thought computers were only for college students, not for older mothers like herself.

In the Central African Republic, Noelle Jessica Gandou, a senior-year student in the G2 track at the Technical High School of Bangui, benefited from a sanitation operation led by Orange Centrafrique. After the campaign, which involved removing paper and plastic waste, clearing brush, maintaining green spaces, and cleaning up areas to combat malaria and harmful insects, the teenager expressed her delight. She looked forward to seeing their playground clean and gathering area beautified with flowers, anticipating a lovely view in a few months.

Transformed Employees

One of the key anticipated effects of this program is the transformation observed among the employees themselves. Taking part in field missions provided them with a new perspective on their role in the company and strengthened their sense of social purpose.

Jacqueline Diomandé, an Orange Côte d’Ivoire customer, views Orange Engage for Change as essential. She called it a fantastic initiative, noting the difficulty for office workers to find time to get out and give back to humanity, which everyday habits often inadvertently harm.

In Madagascar, where 563 employees participated, Domoina Randriamananoro, PMO for Technical Logistics, joined colleagues in preparing and delivering care packages to children in hospitals. She explained her involvement as a way to find personal joy through helping and showing solidarity. Randriamananoro spoke of the pleasure of giving and receiving satisfaction in return, expressing pride in making her small contribution and working alongside people who share the same values in the company's varied and far-reaching humanitarian work.

Prisca Mihanta Randrianarisoa, an advertising manager at Orange Madagascar, participated in a digital education workshop for students at a public school in Ambohidratrimo. She happily recounted teaching them how to use tablets, which she believes will benefit their studies and prepare them for the future.

Omar Al-Majali of Orange Jordan added that participating in the reforestation was a unique experience. He noted that it strengthened the bond among colleagues and deepened their commitment to the environment.

Toward a Scaling Up of the Program

Buoyed by the success of this second edition, Orange plans to expand and intensify the program. The goal is to involve one out of every two employees in Orange Engage for Change, increasing team participation in high-impact societal actions. With this new social engagement initiative, OMEA is no longer simply supporting causes; it is actively engaging its people in a process of social transformation. This model is built on the belief that large corporations have a vital role to play in building more just and resilient societies. However, one of the main challenges facing OMEA as it scales up the initiative will be ensuring that the supported projects continue to thrive after employee involvement ends.

Posted On lundi, 07 juillet 2025 06:19 Written by
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