Financial technology is rapidly gaining traction across the continent. Even with the limited availability of venture capital, the number of startups in this sector continues to grow. These emerging businesses are consistently introducing innovative solutions for the public.
AdwaPay is a financial technology solution developed by the Cameroonian firm Adwa Sarl. It enables businesses and online commerce platforms to receive mobile payments. Founded in 2017 by David Christian Mbang, the startup is based in Douala.
Rather than a mobile app, AdwaPay is available as a web platform. It provides documentation to enable integration, with businesses also having the option to reach out to the startup for assistance in the process. Once integrated, businesses can accept payments through Orange Money, PayPal, Express Union, and credit cards.
AdwaPay incorporates a dashboard that allows for real-time transaction monitoring. It features Adwamoney, a digital wallet that gives businesses and e-commerce platforms instant access to their funds. Additionally, its online store, Adwashop, enables users to order or pay for listed products or services.
The solution guarantees transactions up to XAF825 million (approximately $1.3 million). It claims more than 3,000 transactions daily and over 240 satisfied clients. In 2020, it signed a partnership agreement to establish a digital bank with Gabonese fintech Fedha, aiming to facilitate access to financial services for the region's populations excluded from the traditional banking system.
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The solution is the brainchild of a serial entrepreneur with years of experience.
Tawssil, a logistics solution developed by the Moroccan company Cash Plus, was originally established as Ramapar in 2004 by Abdelbakki Amar. Launched in 2020, Tawssil offers users the convenience of having packages delivered either to a designated relay point or directly to the recipient’s home.
While the mobile application for the solution is reportedly under development, users can currently access the delivery service through its web platform. The cost of delivery varies based on the weight of the package and the delivery location.
For instance, delivering a package weighing between 1 and 5 kilograms within the same city costs 20 dirhams (approximately 2 US dollars). The fee rises to 45 dirhams for intercity deliveries, and to 55 dirhams for deliveries to Laâyoune and Dakhla, two cities situated in the Sahrawi Arab Democratic Republic, a territory administered by Morocco. Tawssil provides a comprehensive rate list for packages weighing up to 20 kilograms.
In addition to serving cities in Morocco, Tawssil extends its delivery services to other African countries and continents, including America, Asia, and Europe, leveraging its partnerships with numerous international shipment specialists. More information about this service can be obtained at relay points.
Tawssil has also introduced a special offer for e-commerce startups. To avail this offer, startups need to create an account and sign a contract. After that step, Tawssil facilitates the collection and delivery of clients’ orders within 24 to 48 hours, provides real-time tracking of parcel delivery for the recipient, manages returns, and more. By 2022, just two years after its inception, Tawssil had already delivered over a million parcels to 200,000 recipients across more than a thousand localities.
Reflecting on this achievement, Rachdi Reda, the CEO of Tawssil, stated, “These performances were made possible thanks to the extensive network of Cash Plus and the establishment of a robust logistical ecosystem comprising 30 regional hubs, ensuring optimal coverage throughout the Moroccan territory.”
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The solution was launched by a tech entrepreneur on a mission to democratize legal expertise and make it accessible to everyone. It has become even more relevant with the adoption of electronic signatures in Tunisia in June 2023.
e-Tafakna, a Tunisian startup founded in 2022 by Norchen Mezni, offers a legaltech solution that streamlines the process of accessing, customizing, and finalizing legal documents online. With its mobile app, available on both iOS and Android (the Android app has been downloaded over 500 times from Play Store), users can electronically sign contracts to finalize agreements between different parties. The app offers a variety of contracts in French, English, and Arabic, including employment, real estate, certificates, and quotes/invoices.
Users can tailor documents to their specific needs, add relevant details, and send them out for signatures. The startup has also integrated artificial intelligence into its platform, offering recommendations for different contract clauses. This feature can be activated simply by scanning the document with a smartphone.
In addition to providing legal documents, e-Tafakna offers legal and accounting expertise and assists users in setting up limited liability companies and sole proprietorships. They offer a range of pricing plans, starting from $3.99 to $34.99, to cater to different user needs.
e-Tafakna won the StartUp’Act label in July 2022, a legal status that provides benefits for startups in Tunisia. In April 2024, e-Tafakna was selected to participate in the fourth edition of the Lab Innova for Tunisia 2024, along with 21 other Tunisian startups.
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The solution was sparked by its founder’s personal experience. In 2014, during her 30th week of pregnancy, she underwent an emergency C-section due to complications. While fortunate to recover, this near-death experience from postpartum hemorrhage fueled her desire to develop a solution.
Nerve, an e-health mobile application, is the brainchild of the Nigerian startup LifeBank. It provides a platform for hospitals and health centers to order vital medical supplies like blood and oxygen. LifeBank, headquartered in Lagos, was established in 2016 by Temie Giwa-Tubosun.
The founder explains, “We are using Google Maps to create a communication platform between blood banks, hospitals and patients, which was previously non-existent. [...] I knew from the start that donors would always be an essential link in the distribution process. Without supply, what can we deliver?”
The app, available on iOS and Android, has already been downloaded over a thousand times. It connects blood banks with various hospitals and health centers. Users place orders through the app, specifying the required blood group, and the system takes care of the rest. LifeBank maintains a cold chain infrastructure to ensure the blood is properly preserved until it is delivered within 45 minutes or less.
The startup elaborates, “We work with over 150 accredited blood banks to provide safe blood and safe blood products. Our order and inventory system ensures that every product supplied is trackable and the safety records of blood and blood products are available to patients and health providers.”
Regarding oxygen supply, the startup asserts, “We work with over 50 oxygen plants to ensure that we only source and deliver high-quality medical oxygen.”
LifeBank uses various modes of transport for delivery, depending on the situation. These include bicycles, tricycles, trucks, and even drones. In March 2023, the healthtech incorporated artificial intelligence into its system to enhance its performance.
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Last-mile delivery is experiencing rapid growth in Africa. This segment is bolstered by the rise of e-commerce on the continent, with local tech entrepreneurs offering increasingly tailored solutions to African populations.
Yoboresto, a food delivery solution created by a Gabonese startup, enables users to order from a variety of restaurants in Libreville via a mobile application. The delivery time ranges from 40 minutes to an hour, depending on the distance between the restaurant and the delivery location. Founded in 2018 by Anthony Marat, the startup operates in the city where it is based.
The application, is available on both iOS and Android, with the Android app already downloaded over 10,000 times per Play Store data. To register, users are required to complete a form with their first name, last name, phone number, email address, and password. Once registered, users can conveniently place orders from the startup’s partner restaurants from their home or office.
The platform provides a list of restaurants, but users also have the option to search for a specific restaurant by name using the search bar. If time is of the essence, users can search by neighborhood to find the nearest establishments or by the type of cuisine offered by the restaurants. For instance, a search for “African cuisines” will automatically filter out fast food, Chinese, or Indian restaurants.
Upon selecting a restaurant, users can view the menu, meal prices, opening and closing hours, photos of the restaurant, ratings (out of 5 stars), and comments from previous customers. Yoboresto ensures that all necessary information is readily available to aid users in making an informed decision between different orders or restaurants.
In addition to online food ordering, Yoboresto rewards its users with bonus points that can be redeemed for discounts at several establishments on the platform. A feature also allows users to make reservations at restaurants for lunch or dinner. For restaurant promoters, the startup has established a registration procedure on its platform, which requires the provision of certain details.
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To enhance healthcare access for the population, a Beninese startup launched an e-health application. The solution integrates multiple features that allow patients to receive medical care.
goMediCAL is an e-health solution developed by the Beninese startup Open SI, established in 2013 by Gilles Kounou. Launched in 2017, this Android-exclusive app, which has been downloaded over 10,000 times, offers users the ability to schedule medical appointments, discover on-call pharmacies, maintain a digital health record, and conduct teleconsultations.
Users can create an account using their email address, granting them access to a variety of services. The platform provides a dedicated search bar that allows users to find doctors by surname or specialty, regardless of whether the doctor is a specialist or a generalist. This feature enables users to locate all doctors on the platform who share a specific name or surname. Furthermore, the platform provides a comprehensive list of specialists in the chosen field.
It’s worth noting that goMediCAL also integrates insurance options. Users can track their specific procedures and select their pre-registered insurance on the platform. Additionally, it offers the convenience of paying medical fees for a relative, irrespective of whether they reside in Benin or abroad. Doctors on the platform utilize a digital agenda that allows them to work according to their availability, providing greater flexibility. The e-health solution proudly hosts more than 300 doctors, 60 health centers, and facilitates 250 daily appointments.
goMediCAL has been the recipient of several awards, most notably the Afric’innov prize in 2018, presented by the World Bank, the French Development Agency (AFD), and the International Organization of La Francophonie (OIF). It also secured third place in the startup awards in the health sector at the International Conference of Ministers of Health and ICT on Healthcare Safety in Africa (CIMSA).
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After the failure of their first startup, two tech entrepreneurs decided to embark on a new venture. They turned to financial technologies, a popular segment on the continent. Then Futa was born.
Futa, a fintech solution developed by a Cameroonian startup based in Douala, enables users to send and receive money via mobile money, as well as pay for airtime and subscribe to telecom bundles. Founded in 2022 by Grace Jerolgan and Daniel Dang, the startup sees itself as more than just a payment app.
“Our goal is to build a modern bank for the modern African, enabling even a farmer in the remotest village to securely send and receive money, access loans, and even investment opportunities, with or without internet access,” the startup explains.
Currently, the app is available exclusively on Android, boasting over 5,000 downloads. For iOS users, access is provided through the web version of Futa. Users simply need to click on the ‘Install’ pop-up and follow the steps. This process installs a shortcut to the web app on the home screen, allowing users to use Futa just like any other app.
Once users register and create an account with their name, city, and phone number, they gain access to various services, including sending and receiving funds and purchasing plans. Notably, Futa enables users to manage multiple mobile money accounts from their dashboard. The fintech charges a fee ranging from 0 to 1.5%, depending on the type of transaction.
Futa reports having over 4,000 users, with more than 24,300 transactions processed through the app to date.
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The solution, launched by a Franco-Beninese tech entrepreneur, aims to improve pregnancy management across Africa.
Mama Care, an e-health solution developed by the Franco-Ivorian startup Susu, offers pregnant women comprehensive medical support and practical advice throughout their pregnancy and the initial months of their baby’s life. The startup, headquartered in Lyon, France, and with regional offices in Abidjan (Côte d’Ivoire), Dakar (Senegal), and Douala (Cameroon), was established in 2019 by Franco-Beninese entrepreneur Bola Bardet.
To enhance its technology, broaden its services, and facilitate its continental expansion, Susu has completed several funding rounds. In March 2022, it raised $1 million, followed by an additional $4.5 million in December 2023. Commenting on this recent fundraising, Bardet stated, “Our mission is to democratize healthcare access across the entire African continent by offering innovative solutions for quality care and financing our beneficiaries’ health. […] This funding will enable us to continue our development and fulfill our ambition of transforming the daily lives of millions of Africans.”
Launched in July 2022, the Mama Care app is available on iOS and Android and has already been downloaded over 50,000 times on PlayStore. After installing the app, pregnant women need to create an account to access Mama Care’s various services. These services include ultrasounds, blood tests, consultations, comprehensive assessments, and home visits from midwives, along with personalized advice and information on nutrition and lifestyle.
“Mama Care covers all prenatal and postnatal consultations for the expectant mother, as well as her delivery, in collaboration with the top clinics and hospitals in Côte d’Ivoire,” the startup explains.
The platform offers three packages for its services. “Mama Light” starts at XOF5,000 (about $8) per month, “Mama Zen” at XOF20,000 per month, and “Mama Plus” at XOF60,000 per month. While the platform is available in Côte d’Ivoire, Senegal, and Cameroon, some services are not yet available in the latter two countries.
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With over 100,000 downloads of its Android app, this Nigerian fintech continues the journey it began in 2018 to enable access to various financial solutions. Its participation in Y Combinator in 2019 enabled it to access funding to develop its technology and support its growth.
CredPal is a fintech solution developed by a Nigerian startup that allows users to access a variety of financial services through its mobile app, including saving, investing, and a Buy Now, Pay Later (BNPL) option. Founded in Lagos in 2018 by Fehintolu Olaogun and Olorunfemi Jegede, the company raised $15 million in March 2022 to expand its offerings and support growth across the continent.
Discussing the funding round, Fehintolu Olaogun said, "We’ve built out a merchant suite to cater to those who have like full-fledged e-commerce websites to those with brick and mortar store and social commerce merchants. [...] Our tech allows consumers to be able to interface with CredPal across a wide range of channel."
In 2019, the fintech joined the Winter cohort of the California-based accelerator Y Combinator and has positioned itself in the Nigerian market by highlighting its BNPL offering. The aforementioned funding has facilitated the rollout of services in a niche segment of financial technology. Users create an account when they first log into the mobile app, which is available on both Android and iOS platforms. They must provide personal information to gain access to all the financial services offered by the fintech.
In addition to BNPL, CredPal offers savings accounts, virtual credit cards, and the "Credit Builder" program. This latter service helps customers combat a poor credit history by providing access to credit through investments. It allows clients to demonstrate their ability to repay debts on time, thereby improving their credit score and securing a brighter financial future.
Regarding the credit card, Fehintolu Olaogun mentioned that it was designed to increase the reach of the BNPL service. The savings feature allows users to accumulate points to qualify for increasingly significant credit lines. CredPal lends between 5,000 (about $4.34) and 500,000 nairas to its users based on their eligibility. They have between 30 and 180 days to repay the loan, after making a 30% down payment. Interest rates range from 4% to 9%.
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The solution, launched by several tech entrepreneurs, aims to revolutionize the pharmaceutical supply chain. It is growing fast and intends to expand to several countries in Africa.
Egyptian startup Grinta has developed an e-health solution that allows pharmacies to replenish their medicine stocks via its web and mobile platforms. Founded in 2022 by Hamza Tag, Yosra Badr, Mohamed Azab, and Ali Youssef, the Cairo-based startup aims to become Africa’s leading wholesale platform for medicines, cosmetics, and medical supplies, serving as the primary intermediary between pharmaceutical laboratories and pharmacies.
To achieve its ambitions, Grinta has made several acquisitions of companies operating in its sector. Last August, it acquired Auto Cure, a business-to-business e-commerce platform serving independent pharmacists in Alexandria, bolstering its growth in this region. “The acquisition of Auto Cure underscores Grinta’s commitment to delivering value to its customers and expanding its presence in the Egyptian market,” said Mohamed Azab.
Grinta’s mobile application, available on iOS and Android, requires pharmacies to create an account to access its supply chain. They can replenish their supplies via digital distributors, manage their stocks and sales, access educational content, and arrange financing or loans. “We empower our customers to purchase the pharmaceuticals and supplies they need and provide them with tools to manage their working capital and inventory through an easy-to-use and inclusive platform, enabling them to prioritize patient care,” the startup explains.
Beyond Egypt, the e-health platform, which claims to have served over 7,000 pharmacies and delivered more than 200,000 orders by August 2023, is also operational in Tanzania. With ambitions for expansion, the Android version of its mobile application has been downloaded more than 10,000 times, according to the Play Store.
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The financial solution was set up by three African tech entrepreneurs to assist African migrants in their transition to life in France.
Moneco, a fintech solution founded by three African tech entrepreneurs Algerian Bilal Dahlab, Beninese Jimmy Kuassi Kumako, and Malagasy Shams Radjabaly was launched in 2022. The France-based startup, which raised approximately $1 million for technology development and growth, allows users to open a euro account, obtain an international VISA payment card, and make transfers throughout Europe or between Moneco users.
The Moneco mobile application, available on iOS and Android, requires users to create an account using a passport and a selfie. A physical address in France is necessary to complete the account creation process. Once the account is set up, users can order a Visa card for payments and other financial transactions. Moneco’s ultimate goal is to serve as a comprehensive financial resource.
The Moneco debit card is priced at €20, with a monthly fee of €1.5. Withdrawals outside France but within the Euro zone also incur a €1.5 fee. Transfers, account maintenance, direct debits, transfers to another Moneco user, card payments within the eurozone, and account opening are all free of charge.
Moneco took part in the Summer 2022 cohort of the Californian accelerator Y Combinator. Since its launch, the Android version of its mobile application has been downloaded over 5,000 times, according to the Play Store.
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Following his IT training, tech entrepreneur Ousseynou Diop embarked on a mission to make IT training accessible to those seeking new opportunities. His startup has introduced training programs designed to meet the continent's needs amidst the rapid digital transformation.
Xarala Academy, an e-learning solution developed by a Senegalese startup, offers training in various information and communication technology areas through its web and mobile platforms. The startup, established in 2017 by Ousseynou Diop and based in Pikine, derives its name “xarala” from the Wolof language, meaning “technology”.
"We firmly believe that education has the power to transform - not just individuals, but entire communities and nations. Our vision is rooted in the belief that every African talent trained is one step closer to a better future, where technology is a lever for improving lives," says Ousseynou Diop.
The Xarala Academy mobile application, available on iOS and Android, allows users to access a variety of edtech courses after creating an account. These courses cover areas such as web and mobile development, cybersecurity, design, digital marketing, and project management, typically lasting twelve weeks.
The courses are designed for beginners, with the belief that the twelve-week period is sufficient to acquire the necessary skills in the chosen field. The startup does not require any specific level of education to access its courses, making them accessible to anyone who can read and write.
Xarala Academy, accessible 24/7, has over 6,000 learners on its web and mobile platforms. The Android version of its mobile application has been downloaded more than a thousand times, according to the Play Store.
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The solution was set up by young tech entrepreneurs to make it easier for people to buy medicines in local languages. It won first prize at the 2023 Orange Summer Challenge.
Seribox, an e-health solution developed by the Sily Group, leverages artificial intelligence and the Internet of Things to enable users to acquire medicines in local languages. The group, led by Youssouf Djafara Diallo, initially showcased its solution at the 2023 Orange Summer Challenge. This competition, organized by telecom operator Orange, assembled students from diverse universities across 15 countries in Africa and the Middle East.
Seribox operates as a medicine dispenser that can be procured via a smartphone functioning as an order terminal. Users simply press the microphone icon button, akin to creating a voice note on an instant messaging application, to place an order in their chosen local language. In a demonstration video, Diallo placed orders in Sousou and Peulh, two local languages prevalent in Guinea.
The system responds in the order’s language, ensuring to repeat the ordered medicine’s name and its price. It automatically shifts the order to the shopping basket, with the option to add more orders to the basket. Upon completion of this stage, users validate the order by pressing the corresponding green button. The terminal then displays a QR code, allowing the bill to be paid via the Orange Money application. Once payment is confirmed, the dispenser releases the ordered medicines for the user to collect without any issues.
It’s important to note that Seribox does not dispense medicines that require a doctor’s prescription. Doctors must log into a dedicated platform to prescribe drugs that can be utilized on Seribox. They can prescribe up to four drugs per prescription, and upon doing so, the system generates a QR code. Users can photograph the prescription or have it printed on paper to place their order with Seribox. An order can also be canceled by sending a voice message to the device.
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The solution aims to facilitate access to insurance policies for Africans. It was launched by a trained telecoms engineer who switched to the insurance sector after a fifteen-year career.
Assuraf, an insurtech solution developed by a Senegalese startup, allows users to purchase insurance policies online from their homes or offices. The Dakar-based start-up, founded in 2018 by Souleymane Gning (photo), has already secured approximately $200,000 since its inception to develop its technology and facilitate its growth.
The start-up’s innovation lab focuses on disruptive products, business models, and ultra-personalized coverage, serving as a digital advisor and software factory for the industry value chain, including insurers, reinsurers, brokers, end users, and the partner ecosystem, according to the company’s LinkedIn page.
Its mobile application, available on iOS and Android, enables users to access various insurance policies offered by the startup once they download the application and create an account. Assuraf provides car/motorcycle, home, travel, health, and life insurance. Users can even obtain a free quote within minutes by providing the necessary information.
Upon quote validation, Assuraf facilitates the completion of all procedures online. Its web and mobile platforms, accessible 24/7, allow for online payment and the submission of all documents required to finalize contracts. Additionally, it offers the capability to report a claim.
In the event of a road accident involving a car insured with Assuraf, users complete a form providing details such as the type of insurance, policy number, date and time of the accident, and the vehicle involved if they have insured multiple vehicles from their account. The startup then processes the information and ensures the completion of the procedure.
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