This move mirrors global trends: many countries (from the U.S. to Kenya and Nigeria) are adopting policies to tax the digital economy, ensuring fairness between traditional businesses and online players.
The Ghana Revenue Authority (GRA) has unveiled comprehensive systems to monitor the earnings of bloggers, content creators, and creative professionals, emphasizing that all income earners—formal or informal—are required to meet their tax obligations.
Speaking at Joy FM’s 7th Showbiz Roundtable in Accra on September 6, Isaac Kobina Amoako, Chief Revenue Officer and Head of the GRA’s IT Training Centre, explained that the authority now applies the same tracking mechanisms used for traditional income earners to the digital and creative sectors.
“The same way we track all income earners is the same way we track the income of creatives,” Amoako told participants at the event, themed “GRA vs. Creatives – Taxation and the Future of Ghana’s Creative & Digital Economy.”
According to the GRA, its monitoring framework includes informant networks, third-party reporting, and surveillance of banking transactions. For creators who operate outside traditional banking channels, payments can be tracked through intermediaries handling financial flows on their behalf.
Alongside the compliance measures, the authority announced new incentives for young entrepreneurs in the sector. Victor Yao Akogo, Chief Revenue Officer at the Domestic Tax Division, revealed that creative businesses owned by individuals under 35 will benefit from a five-year tax holiday. In addition, modified rules introduced in September 2025 exempt some creatives from mandatory Value Added Tax (VAT) registration, easing the burden on smaller or informal operators.
The forum, which convened musicians, filmmakers, DJs, bloggers, event organizers, fashion designers, and comedians, explored how taxation is shaping Ghana’s fast-growing creative and digital economy. Speakers included Kojo Poku of the Event and Meeting Professionals Association of Ghana and Francis Doku, CEO of Maestro Africa Group.
The GRA’s broader strategy is to ensure that modern revenue streams—ranging from advertising and sponsorship deals to content platform earnings—are captured within the national tax net. Industry figures also called for closer collaboration. Playwright and Globe Productions CEO Latif Abubakar stressed the importance of partnership between tax authorities and creatives, noting the sector’s potential to significantly boost Ghana’s GDP if properly formalized.
The announcement comes as Ghana seeks to formalize its digital economy and capture revenue from online activities that are rapidly becoming mainstream sources of income. The GRA’s dual approach—tightening monitoring while offering incentives—reflects an effort to balance compliance with support for the growth of the creative sector.
The creative economy is often difficult to tax because much of the revenue comes from diverse sources like influencer sponsorships, YouTube ad revenue, DJ gigs, event organizing, or cross-border payments. The GRA’s new monitoring mechanisms show the government is moving to close revenue leakages and capture funds that might otherwise slip through the cracks.
For content creators, the message is clear: digital earnings are subject to the same obligations as traditional income. Ghana’s tax-to-GDP ratio, at 13.8% in 2022, remains well below the government’s target of 18–20% by 2027. This gap highlights why the GRA is intensifying efforts to bring informal and digital sectors into the tax net. By focusing on bloggers, influencers, and digital creators, the GRA is not just chasing compliance—it is attempting to widen the tax base in line with national fiscal goals. The combination of monitoring systems and youth-focused incentives suggests an effort to strike a balance: ensuring revenue collection while encouraging entrepreneurship and growth in the creative economy.
If successful, this approach could both boost state revenue and help formalize Ghana’s digital creative sector, making it a more stable contributor to economic growth.
Hikmatu Bilali
Adrian Hope-Bailie co-founded fintech firm Fynbos Money in 2021
Company aims to help 1 mln young South Africans open tax-free savings accounts
Platform uses Interledger and Open Payments standards for seamless digital finance
South African digital payments specialist Adrian Hope-Bailie is the co-founder and CEO of Fynbos Money, a fintech company launched in 2021.
Fynbos Money is building a savings and investment platform designed to give individuals simple and secure access to modern financial services. Its mission is to “help one million young South Africans open tax-free savings accounts (TFSA) as a first step into investing.”
The company relies on the Interledger protocol to power a universal payment solution integrated into its digital wallet. This wallet, developed under Open Payments standards, links multiple accounts and financial identities in one place, allowing users to manage funds, save regularly, and invest more easily.
Hope-Bailie graduated with a degree in information systems from the University of Cape Town in 2005. He began his career as a developer in several South African companies.
In 2008, he joined Ireland-based dotMobi as a senior engineer, then became head of professional services in Africa at S1 Corporation the following year. In 2012, he moved to U.S. fintech ACI Worldwide as services lead for Africa before joining Paycorp Holdings as a product development specialist.
In 2013, he became head of product development at Sanchion Payment Solutions. Between 2018 and 2021, he worked at U.S. company Coil as head of Interledger and services, where he played a key role in developing the Interledger protocol and Open Payments standards.
Officials meet in Tunis to explore cooperation in digital technology and postal sector
Talks focus on training, technical expertise, and start-up collaboration
Tunisia ranks 9th in Africa on ICT index, while Palestine seeks to bridge digital gap
Tunisia and Palestine have reaffirmed their interest in strengthening cooperation in information and communication technologies (ICT) and in the postal sector. The commitment was made during a meeting on September 9 in Tunis between Sofiene Hemissi, Tunisia’s Minister of Communication Technologies, and Houda Wahidi, Palestine’s Deputy Minister of Telecommunications and Digital Economy, in the presence of Palestinian Ambassador Rami Qaddoumi.
Talks centered on deepening bilateral ties through training, knowledge sharing, and technical expertise. Both sides also expressed interest in fostering collaboration between Tunisian and Palestinian start-ups to drive innovation and enhance the competitiveness of their digital ecosystems.
The initiative aligns with both countries’ vision of consolidating their digital sectors as a way to diversify their economies. Tunisia is already well positioned, ranking 9th in Africa with an ICT Development Index score of 79.6 out of 100, according to the International Telecommunication Union’s July 2025 report. Palestine, constrained by structural challenges, scored 69.1, signaling room for convergence.
A partnership could deliver multiple benefits. For Palestine, it could expand digital access in schools, government services, and rural areas, helping reduce the digital divide. For Tunisia, the cooperation would create opportunities to export its technological know-how, open markets in the Middle East, and strengthen its start-up ecosystem by exposing it to new and demanding environments.
The talks remain at a preliminary stage. While general directions have been outlined, specific terms have not yet been agreed, and no formal deal has been signed so far.
Craig Newborn co-founded PayJustNow, a South African buy-now-pay-later platform
Service lets shoppers split payments with no fees, plus access deals and loans
Platform aims to boost consumer access while helping retailers lift sales
South African fintech entrepreneur Craig Newborn is one of the founders of PayJustNow, a company offering buy-now-pay-later (BNPL) solutions for retail consumers.
Launched in 2019, PayJustNow allows shoppers to make purchases immediately and pay in installments without extra charges. The service is designed to protect consumer purchasing power in an environment of rising inflation and interest rates, while reducing over-indebtedness risks.
The platform also features a “Deals” function, giving users direct access to promotions from their accounts. In addition, it offers personal loans of up to 25,000 rand (about $1,400).
On its LinkedIn page, PayJustNow says it is “changing the face of South Africa’s retail landscape, delivering convenience and accessibility to the consumer, while driving sales and improving customer retention for retailers.”
Newborn earned a degree in electronic and electrical engineering from Stellenbosch University in 2002, the same year he began his career at In2One SA as technical strategy director.
In 2005, he joined Spain-based Global Voice Group as vice president for International Voice and Data Gateway divisions. In 2009, he moved to digital solutions provider Itemate Solutions, first as chief operating officer, later becoming CEO in 2014, a role he held until 2020.\
Melchior Koba
He designs digital projects that transform African narratives into interactive experiences. His work connects game development, culture, and education, while also building local and international collaborations.
Eyram Tawia is a Ghanaian entrepreneur in the video game and digital technology sectors. He is the co-founder and CEO of Leti Arts, a studio specializing in the development of African video games and digital comics.
Founded in 2009, Leti Arts aims to showcase African narratives by creating immersive experiences that reflect the continent's cultural and historical diversity. "We are reviving Africa’s culture and heritage, delving into ancient tales, and sharing them with a modern, enchanting twist," the company said.
Since its inception, Leti Arts has developed several titles, including "Africa’s Legends," a game that immerses players in stories inspired by African mythologies. The studio collaborates with international partners such as Microsoft, Riot Games, and Gameloft to produce interactive content for both entertainment and education, allowing users to learn about and discover African culture through contemporary digital formats.
Tawia also co-founded the Pan Africa Gaming Group in 2022, a pan-African network dedicated to video game creation. He serves on the board of Games for Change Africa, based in South Africa, and is an adjunct lecturer at Ghana's Ashesi University. He chairs the Gamers Association Ghana and leads the country's activities for Ambitious.Africa, an initiative that connects young African innovators with Western partners.
He graduated from the Kwame Nkrumah University of Science and Technology in Kumasi, Ghana, with a bachelor's degree in computer science in 2006. His professional career began in 2003 as a lead programmer at Blacksoft Developers Ghana. From 2022 to 2024, he served as a board member of KuchezaGaming, a video game studio based in Nigeria.
Leti Arts was recognized as the most influential African startup by Fast Company in 2015. Tawia won the World Summit Awards in the culture and tourism category in 2018 and was named an icon of the African video game industry in 2021.
Melchior Koba
Combining advanced technology and public health, she offers an innovative solution to the challenge of infant mortality in sub-Saharan Africa.
Dajora Floderma Mouyombo is a Congolese engineer specializing in industrial robotics and artificial intelligence. She is the founder and CEO of Datechinnova, a technology company focused on telemedicine.
Founded in 2022, Datechinnova develops health-sector solutions, with a particular focus on neonatology in Africa. The company combines robotics and artificial intelligence to improve medical care for newborns, especially premature babies, in low-resource settings. Its core product is a line of smart neonatal incubators.
These incubators provide continuous monitoring of newborns, automatically detecting vital signs and alerting medical staff when needed. The goal is to reduce infant mortality while easing the workload on hospital teams. "We offer hospitals and health centers a reliable, autonomous, and secure solution that improves the care of premature babies while facilitating the work of medical teams," the company said.
In addition to her work at Datechinnova, Mouyombo is an automation specialist for Congolese brewery BRASCO. She also teaches control systems, regulation, instrumentation, and automation at the International 2I Institute in Brazzaville.
She holds a professional bachelor's degree in automation and industrial IT from the Institut Université de la Côte in Douala, Cameroon, earned in 2016. She then earned a bachelor's degree in industrial engineering in 2017 and a master's degree in robotics, industrial vision, and artificial intelligence in 2019, both from the National Advanced Polytechnic School of Douala.
Her professional career began in 2014 as a design specialist at Electronik Programmable in Cameroon. In 2019, she completed an internship at Complexe Multi-Industriel du Cameroun (CMIC SA). The following year, she joined Société Agricole de Raffinage Industries du Sucre du Congo (SARIS Congo) as a control specialist. Between 2020 and 2022, she also worked as an instrumentation engineer at Dangote Industries in Congo.
In 2022, Mouyombo received the second prize for technological innovation from the Republic of Congo's Ministry of Posts, Telecommunications, and Digital Economy as part of the Denis-Sassou-N'Guesso national competition. In 2025, she was selected to represent Datechinnova at the OSIANE Challenge, which showcases the most promising startups in the Congo Basin.
Melchior Koba
By developing technology for online exam proctoring, this solution demonstrates how AI can be a valuable tool for preserving academic integrity.
The Invigilator is an artificial intelligence-powered solution for online exam proctoring. Launched in 2020, it uses AI to automatically detect fraudulent behavior.
The startup recently raised 195 million rand (about $11.1 million) in a funding round led by Kaltroco, a family investment firm based in the Channel Islands. The company plans to use the capital to accelerate its global expansion, enhance its AI models, add multilingual features, and form international partnerships in regions such as North America, Europe, Asia, and the Middle East.
"This investment gives us the ability to ramp up AI development. The creation of our live AI monitoring technology means The Invigilator is moving to constant assessment monitoring through AI," Nicholas Riemer, co-founder of The Invigilator, said.
The Invigilator integrates several technologies, including facial recognition from random selfies compared to a pre-recorded photo, GPS tracking to identify potential collusion when multiple students are in close proximity, intermittent screen capture to detect the use of unauthorized resources, and audio recording to spot suspicious conversations. It also performs anti-plagiarism checks using OCR. Alerts generated by the system are presented on a centralized dashboard for review by instructors, combining automation with human judgment.
Designed for accessibility, the application is compatible with low-end smartphones and modest PCs. It is notable for its low data consumption and ability to function offline, making it an ideal solution for environments with limited connectivity. The Invigilator is available on iOS, Huawei's AppGallery, and Android, where it has been downloaded over 500,000 times, according to data from the Play Store.
Adoni Conrad Quenum
• South Korea launches $15M project to modernize Egypt’s education
• Five-year plan covers 54 schools, boosts ICT, teacher skills
• Initiative aligns with AU Agenda 2063 digital education goals
South Korea announced on Monday a $15 million project to modernize education in Egypt. The announcement was made during a meeting in Cairo between the Korean Ambassador to Egypt, Kim Yonghyon, and Egypt's Minister of Education and Technical Education, Mohamed Abdel-Latif.
The five-year project, officially set to begin in 2027, will cover 54 public middle schools across all 27 of Egypt's governorates. It will involve implementing educational programs that integrate information and communication technologies (ICT), strengthening teachers' digital skills, upgrading infrastructure like computer labs and internet connectivity, and modernizing administrative and evaluation systems. Preparatory studies will be conducted throughout 2026 to define technical and educational needs.
This partnership extends 30 years of diplomatic relations between Egypt and South Korea. In addition to education, the two countries already cooperate in industry, energy, and infrastructure.
Beyond bilateral cooperation, the initiative aligns with a continental trend. The African Union has made digital education a priority of its Agenda 2063, which aims to equip African youth with the skills needed for the global knowledge economy. Given its demographic size and geopolitical role, Egypt could become a key regional hub for this effort. South Korea, a global leader in digital education and the integration of ICT in teaching, already shares its expertise with several countries through KOICA cooperation programs and EdTech partnerships.
As artificial intelligence and digital technologies transform the job market and lifestyles, a country's ability to train its youth in digital skills is becoming a key factor in its competitiveness. By partnering with South Korea, Egypt hopes to provide its younger generations with modern educational tools and prepare the country for better integration into the global knowledge economy.
Samira Njoya
Morocco’s UM6P has launched a Global Hub in New York and Cambridge to link Africa with global innovation networks.
The hub will support joint research, student exchanges, start-up funding, and cross-border entrepreneurship.
The move is part of UM6P’s international expansion, with campuses already in Canada and France.
Morocco’s Mohammed VI Polytechnic University (UM6P) announced on Monday, September 8, the official launch of its Global Hub in the United States, with offices in New York and Cambridge. The hub is designed to connect African talent with leading international ecosystems in research, innovation, and entrepreneurship.
“The goal of this new hub is to directly address Morocco’s and Africa’s urgent challenges by combining rigorous scientific research with practical, scalable solutions, helping the Kingdom build pathways toward technological sovereignty,” said UM6P president Said Hicham El Habti.
The U.S. Global Hub is structured as a two-way platform. It will promote joint research projects, student exchanges, and cross-border entrepreneurial collaborations. The center also provides African start-ups with privileged access to venture capital and North American tech networks, while helping adapt U.S.-developed innovations to African realities. In addition, immersion programs will expose African leaders to international innovation practices.
This move is part of UM6P’s broader global expansion strategy, which already includes new campuses in Canada and France. It also reflects Morocco’s ambition to position itself as Africa’s anchor point for research and scientific investment.
Since its creation in 2017, UM6P has enrolled nearly 7,300 students from 40 nationalities, including 1,000 doctoral candidates. Its entrepreneurial ecosystem has supported more than 1,000 project holders and forged over 200 international partnerships with institutions such as MIT, Stanford, Columbia Business School, and Arizona State University. The U.S. hub strengthens this mission by engaging the African diaspora as a strategic resource to co-develop innovative projects across both continents.
Beyond academic cooperation, UM6P’s American hub aims to tackle three key weaknesses in Africa’s innovation ecosystem: limited global visibility in research, underutilization of the diaspora as a strategic lever, and difficulties in translating international technological advances into solutions tailored to local realities. The challenge now lies in turning this ambition into tangible, inclusive results that bring real value to African societies.
Samira Njoya
South Africa’s IT agency SITA is testing a government super-app to ease access to public services.
The “Citizen Super-App” will allow service requests, digital payments, identity verification, and real-time updates.
The project is still in pilot phase and faces hurdles, with 24% of the population offline in 2023.
South Africa’s State Information Technology Agency (SITA) has begun testing a government super-application designed to make public services easier to access. The platform, called the “Citizen Super-App,” was introduced by acting SITA chief executive Gopal Reddy during the 16th GovTech conference, held from September 8 to 10, according to local media.
Reddy explained that the app will let citizens access government services, track their requests, receive real-time updates and notifications, and interact with departments through self-service tools. It will also simplify identity verification, digitize administrative forms, integrate digital payment options, and enable smoother data sharing.
The project is part of South Africa’s broader digital transformation drive. In its 2025–2030 strategy, SITA highlights the modernization of government through technology as a central pillar, aiming for greater efficiency and transparency.
The strategy notes that this includes large-scale digital innovation, the use of artificial intelligence, and the rollout of new digital products such as the Citizen Super-App. Other priorities include modernizing government systems, expanding national connectivity, growing cloud and data center capacity, and improving cybersecurity through a centralized Cybersecurity Center (CSC).
The Citizen Super-App is still in its pilot phase, and officials have not disclosed when it will be fully launched. Its success will also depend on internet access and device availability, particularly in rural areas. According to the International Telecommunication Union, about 24% of South Africans were still offline in 2023.
Isaac K. Kassouwi
The Nigerian government has launched its 1Government Cloud (1Gov Cloud) platform to create a paperless administration across ministries, departments, and agencies (MDAs). This initiative is part of the country’s digital transformation goals, which aim for a fully digital government by the end of December 2025.
The 1Gov Cloud platform centralizes several digital tools to modernize governance. It includes GovDrive for secure, sovereign cloud-based file management and encryption; GovECMS to automate workflows and inter-agency interactions; GovMail for secure, government-only communication; GovE-Sign for legally recognized electronic signatures; and GovConference for encrypted video and audio conferencing. Other features include GovOTP for secure one-time password authentication, GovAsset Management for a unified registry of government assets, and GovCollaboration Tools for chat, document sharing, and inter-agency coordination.
"The paperless governance initiative will eliminate bureaucratic bottlenecks by streamlining approvals and inter-agency communication," said Wumi Oghoetuoma, the 1Gov Cloud Program Director, in comments reported by Nairametrics. "It will significantly cut costs associated with printing, storage, and distribution of physical files, while enhancing transparency and accountability in public service delivery."
Digital Economy Growth
This initiative underscores the Nigerian government's commitment to making digital technology a cornerstone of socioeconomic development, with the ICT sector's contribution to GDP projected to reach 21% by 2027. In recent months, the government has stepped up efforts to strengthen cybersecurity, train citizens and civil servants in digital tools, and expand digital infrastructure.
According to a joint study by the International Finance Corporation (IFC) and Google, Africa’s digital economy is expected to reach at least $712 billion by 2050, representing 8.5% of the continent's GDP. The GSMA, a global association of mobile operators, projects that e-government could also generate an additional 814 billion naira in tax revenue for Nigeria by 2028.
Isaac K. Kassouwi
The Kenyan Ministry of Information, Communications, and the Digital Economy announced a new commitment on Monday, September 8, to support digital content creators. The initiative aims to help creators monetize their work through strategic partnerships with digital platforms like Meta and Google while expanding access to training and support programs for young talent.
The Ministry of Information, Communications and The Digital Economy is committed to supporting creators to monetize their content in a concerted effort to grow the Digital Economy. pic.twitter.com/aOKK4FNA5C
— Ministry of Info, Comms & The Digital Economy KE (@MoICTKenya) September 8, 2025
According to John Tanui, Principal Secretary for Digital Economy and ICT, the government is taking concrete actions to accelerate digital transformation. These include extending the fiber optic network, establishing digital hubs, installing public Wi-Fi hotspots, and implementing supportive policies. The goal is to create a secure and reliable environment that fosters business growth for content creators.
This decision is part of the "Digital Super Highway," a key pillar of the national digital strategy. The program intends to modernize the country's technological infrastructure and stimulate related sectors, such as content creation, which is seen as a key driver of economic diversification. The content creator economy in Africa is estimated at $5.1 billion in 2025 and could reach nearly $30 billion by 2032, according to the firm Coherent Market Insights.
By investing in its digital creators, Nairobi hopes to boost its digital economy and generate new income opportunities for its youth. However, this ambition must contend with persistent challenges, including account hacking, a tax burden deemed too heavy, demonetization, and a dependence on major foreign platforms.
Samira Njoya
Kenyan entrepreneur Serah Mwikali Katusya is helping African businesses scale their digital presence through Belva Digital, a technology marketing agency she founded in 2013.
The firm provides end-to-end services in content marketing, SEO, UX/UI design, app development, digital advertising and organizational transformation. Its team combines data, strategy, media and tech expertise to support clients ranging from startups to large corporations.
Belva Digital has rolled out AXIS, an integrated platform that centralizes customer engagement across Facebook, WhatsApp, SMS and Instagram, and launched GrowthLab, a subsidiary focused on digital transformation and performance optimization.
Beyond Belva Digital, Katusya has founded or co-founded several ventures. In 2023 she launched WildMango, a branding and organizational development company, and ChangeKraft, a consultancy for institutions. In 2024, she co-created Muse Money Africa, a digital finance platform.
Her career began in 2004 as brand manager at Sarova Hotels in Kenya. She later worked as media director at WPP-Scangroup (2012–2013), and from 2016 to 2021 served as managing director for Sub-Saharan Africa at EssenceMediacom, a global marketing agency.
Katusya holds an advanced diploma in mass communication from the Kenya Institute of Mass Communication (2004) and a master’s degree in strategy, organizational management, leadership and social entrepreneurship from Hult International Business School (2024).
Recognized for her leadership, she was named among Kenya’s most influential women in marketing in 2022 and won the award for Best CEO in MarTech in 2024.
Her trajectory highlights how local initiatives in marketing technology are driving Africa’s digital growth and supporting businesses adapting to a rapidly changing marketplace.
This article was initially published in French by Melchior Koba
Adapted in English by Ange Jason Quenum
Ugandan entrepreneur Marvin Peter Akankwasa is reshaping access to finance in Africa with digital platforms designed to link small businesses directly with lenders.
Akankwasa is the founder and CEO of Social Lend Africa, a fintech startup launched in 2019 that uses artificial intelligence to connect entrepreneurs with investors, bypassing traditional banking bottlenecks. The platform tailors loan rates through proprietary algorithms while providing lenders with risk assessments to secure their investments.
Borrowers must submit identity details, proof of residence, tax certificates and business documents, while lenders only need to verify the source of their funds. The company primarily targets small and medium-sized enterprises (SMEs) that often struggle to secure credit.
In 2023, Akankwasa also launched Highlend, a startup developing credit decisioning technology aimed at helping financial institutions manage risk. The company has set a target of working with 10,000 financial institutions across 10 African markets by 2033.
His entrepreneurial track record spans beyond fintech. In 2015, he founded African Food Vending Solutions, a fast-food distribution venture. Three years later, he co-founded Ugabus, an intercity bus network and online booking platform, which was acquired in 2021 by transport startup Treepz. Following the acquisition, he served as head of legal and general affairs at Treepz until 2023.
This article was initially published in French by Melchior Koba
Adapted in English by Ange Jason Quenum