Congo: Noki Noki Disrupts Last-Mile Delivery

By : Adoni Conrad Quenum

Date : vendredi, 21 juin 2024 13:40

The name of the startup means "quickly" in Lingala, a widely spoken language in Congo. Its goal is to redefine delivery standards in Africa.

Noki Noki is a digital solution developed by a Congolese startup that allows users to have their parcels delivered via its mobile application. The startup, based in Brazzaville, was founded in 2021 by Jonathan Yanghat. On Thursday, June 13, it raised $3 million to expand its distribution network, enhance its service offerings, and strengthen its presence in new markets.

"I founded Noki Noki in 2021, driven by a deep belief in the power of African innovation, particularly in Congo-Brazzaville. We started the venture with a few motorbikes and a clear ambition: to revolutionize delivery and e-commerce on the continent. This funding round brings us closer to our goal of becoming a reference in local delivery in Africa," said Jonathan Yanghat.

The solution features a mobile application available on iOS and Android, with over a thousand downloads. After downloading, users create an account with their personal information, giving them access to the startup's various services.

Among these services, Noki Noki has deployed Noki Food for ordering food from local restaurants; Noki Noki Enterprises to meet the logistical needs of businesses, ensuring the safe transportation of parcels and goods from point A to point B; and Noki Noki Shopping for performing various errands, such as delivering pre-ordered items, dry-cleaned clothes, and more.

The startup operates in six countries and eight cities, including Brazzaville and Pointe-Noire in Congo, Dakar in Senegal, Abidjan in Côte d’Ivoire, and Libreville in Gabon. With average delivery times of 10-15 minutes in city centers and 20-30 minutes outside city centers, Noki Noki offers a viable alternative for e-commerce platforms typically facing delivery challenges.

The Congolese startup boasts over 10,000 users, more than 5,000 satisfied clients, and over 200 business partners. In 2022, it won the best startup award at the International Tech and Innovation Fair of Central Africa (Osiane) and joined the TotalEnergies incubator in Pointe-Noire in 2024, following the Startupper Challenge.

Adoni Conrad Quenum


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