Egypt : Trella, the efficient digital intermediary between shippers and truckers

By : Adoni Conrad Quenum

Date : vendredi, 15 avril 2022 19:10

Last updated : samedi, 16 avril 2022 14:46

 Trella entered the Egyptian market in 2018. Within years, it expanded to Saudi Arabia and Pakistan with hopes to enter every MENA country with support from leading investors.

Trella is an e-logistics platform launched by its eponymous startup, in 2018, in the Egyptian market. The platform, available on playstore, acts as a network connecting shippers with transporters and even goes an extra mile to resolve issues that may arise between the two parties. In June 2021, Startup Trella successfully completed a US$42 million funding round thanks to its innovative business model. 

Founded by Muhammad El Garem, Ali El Atra, and Omar Hagrass, the startup aims to improve efficiency and reliability in the trucking market. “The cost of moving goods in Egypt is two to four times more expensive than it is in Europe and the US,” said Trella’s CEO, Omar Hagrass. For the CEO, by making the sector more efficient, Trella brings costs down and wins the market. 

Before Trella, “carriers used to make hundreds of phone calls every day just to be able to take one load. (...) Sometimes, they would spend three to five days idle because they did not have anyone to assign them any loads,” he added.  

In addition to its reliability and transparency, Trella also allows shippers to track their shipments in real-time. It also provides key transportation trends and performances. 

To access the various services offered by Trella, users either register online or via the mobile app. Then, they can fill a set of information to be informed about everything needed for their loads to reach the started destination.  

By 2021, Trella was already employing 100 people. At the time, it claimed more than 350 shipping partners and more than 15,000 carriers on its platform. With automated dashboards and 24/7 customer service, the platform is keeping up with the competition. Its next step is to expand in the whole MENA region. 

Adoni Conrad Quenum





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