Abby A. Aidoo grew up in Ghana and later moved to Canada, building a career at the crossroads of data analysis and digital solutions.
Aidoo co-founded Zerone AnalytiQs in 2022. She serves as co-CEO of this analytics and AI firm, which targets organizations and investors seeking to expand or set up operations in Africa. Based in Vancouver and Accra, Zerone AnalytiQs focuses on making African data easier to collect, analyze, and visualize.
The company’s platform lets businesses, researchers, and institutions gather and structure data from multiple sources. It supports decision-making by turning that information into real-time insights. Users can design surveys, polls, and questionnaires, then reach targeted audiences through a network of African contributors. They can convert raw data into reports, charts, and presentations, and export results in Excel, PowerPoint, or PDF formats for sharing.
Zerone AnalytiQs also built a mobile app, ZeroneData, that rewards survey participants with points redeemable for cash through local mobile wallets. The firm wants to drive innovation and expand data access to help advance Africa’s socio-economic growth.
On June 24, 2025, Google for Startups Accelerator: Africa picked Zerone AnalytiQs among 15 startups to join its ninth cohort.
Aidoo balances her startup work with her role as director of the Mastercard Foundation Scholars Program at the University of British Columbia. She holds a bachelor’s degree in accounting from the University of Ghana and an MBA from UBC’s Sauder School of Business.
Her professional journey began in 2016 at Mangifera Energy in Ghana, where she worked as a financial assistant. She moved on in 2020 to become business development manager at SBINC Solutions, which focuses on engineering and civil works. In 2021, she worked as a customer success account manager at Microsoft.
In 2023, she took the role of operations director at DBS Cyber, a U.S. firm specialized in AI training and solutions. Between February 2024 and February 2025, she served as program developer and community development manager at Innovation UBC, which supports researchers and innovators building a sustainable future.
Melchior Koba
