Hulugram, an Ethiopian super-app inspired by Telegram

By : Adoni Conrad Quenum

Date : lundi, 02 octobre 2023 17:46

Inspired by the Russian instant messaging platform Telegram, two Ethiopian entrepreneurs decided to set up a similar platform more suited for local users. The platform was almost an instant hit. 

Hulugram is a mobile application developed by an Ethiopian startup. It enables users to access several services such as instant messaging, online payment solutions, online marketplaces, and even translation into over 20 languages.  

Users can create their Hulugram accounts, through its Android-only app, with just their phone number. To create that account, a user needs to input his/her phone number, receive the verification code, and then configure the profile. Among other things, a user can share stories like on Instagram, and exchange messages with contacts and people near their location.

Thanks to its “People Nearby” feature, the platform allows users to discuss with nearby users. "To display details about the people, users can tap on the avatar icon. Users can enable or disable their profile visibility by tapping on the icon that is on the top right of the screen," the platform indicates.

Its "Marketplace" feature allows users to buy or sell online. When a user chooses to sell goods through Hulugram, he/she needs to create a store and add the item to be sold. On the other hand, when the user chooses to buy, he/she will be able to browse the online stores and the items they are selling. 

Hulugram also allows its users to listen to music and get text translated. Since its launch, the application has been downloaded more than 500,000 times. In 2023, it was selected for the summer cohort of the Techstars Toronto accelerator.

Adoni Conrad Quenum


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