The solution connects North African consumers with popular Turkish clothing and lifestyle brands. The Moroccan startup recently raised $1 million to support its growth and expand its reach in the region.

Justyol is a Moroccan online platform that provides North African consumers with access to Turkish clothing, lifestyle, and accessory brands. It was launched by a Casablanca-based startup, founded in 2022 by Ahmed Badran, Ahmed Rashed, and Anas Ahmed. In September 2025, the startup raised $1 million in September 2025 to support its growth.

"We are building more than just a platform; we are creating the infrastructure that will define the future of cross-border commerce in North Africa, serving hundreds of thousands of customers with unprecedented access to global products at competitive prices," said Ahmed Badran.

The company's mobile application is available on both iOS and Android and has been downloaded more than 100,000 times on the Play Store. The platform offers a wide selection of popular Turkish dresses, jackets, and pants. Justyol frequently provides significant discounts to make the items more accessible and also offers delivery services.

"Our platform is your gateway to premium Turkish fashion and an ever-expanding selection of lifestyle products. We are proud to provide superior quality products and exceptional service to our valued customers," the platform explains.

By positioning itself as a bridge between Turkey and North Africa, the startup is addressing a growing demand for international products and a need for greater diversity in local markets. Its business model could inspire other startups to explore similar niche markets.

Adoni Conrad Quenum