In the growing music streaming market, giants like Apple Music, Spotify, and Deezer have captured the bulk of the demand. Nevertheless, African platforms are gradually poking the market by focusing on local content. 

Mdundo is a digital platform developed by a Kenyan eponymous startup. It allows users to legally download and stream African songs. 

According to its co-founder and CEO Martin Nielsen, the platform currently has some five million monthly users but, its potential is 30-fold higher.  “With a steep growth curve and a very scalable solution, we plan to invest further in user growth to increase our market coverage in sub-Saharan Africa and within approximately three years establish Mdundo as the leading Pan-African music service for consumers and musicians. We want to achieve in Africa what Spotify has achieved in the West and what Tencent has achieved in Asia.,” he explains. 

To achieve its growth targets, the startup, which claims to be the leader in the pan-African music market, has already raised more than US$6.4 million.

Apart from a web platform, its solution has an Android app, through which users can sign up for streaming services. Currently, the services are available in more than 15 countries in Sub-Saharan Africa. Its Android app has been downloaded more than a million times while the startup claims over 20 million monthly music downloads and streaming through its web and mobile apps.