Anna Insam is reimagining how people track their health by putting digital technology at the center of the medical journey. Her project reflects a commitment to giving users greater control over their wellness.

Anna Insam is a South Africa-based technology entrepreneur and the founder and CEO of Kleo Health, a startup launched in 2024 that develops digital tools for managing personal health.

Kleo Health’s companion app brings together all medical tracking information in one place, allowing users to organize visits, notes, tasks, and health reminders. It acts as a personal assistant, simplifying daily health management, whether for general wellbeing, chronic conditions, fertility, or pregnancy.

The app helps users keep track of tests and appointments, while offering tailored recommendations, personalized support, and a customized health plan based on the user’s age and health profile.

Before founding Kleo Health, Insam built a career spanning both media and technology. A graduate of the University of Cape Town, where she earned a bachelor’s degree in print journalism, media, and writing in 2015, she began her career in 2014 as Deputy Editor of the university’s Varsity Newspaper.

In 2017, she joined Inale Health, an American biotechnology company, as Social Media Manager. Between 2022 and 2024, she worked at The Delta, an organization dedicated to entrepreneurship, where she successively held roles including Senior Solutions Strategist, Head of Sales, Head of Partnerships and Business Development, and later Commercial Director and Account Lead.

Insam is also a founding member of OPUS, a community of entrepreneurs and innovators dedicated to creating value through new ventures.

Melchior Koba