• Audrey Ludivine Baha co-founded and leads Nofey, a digital platform that connects individuals with vetted local artisans across Africa.

• Founded in 2025, Nofey enables service booking, reviews and Mobile Money payments to build trust in informal service markets.

• Baha combines an engineering background with advanced entrepreneurial training at HEC Paris.

Audrey Ludivine Baha is a Cameroonian agro-industry engineer and entrepreneur. She co-founded and currently serves as chief executive officer of Nofey, a startup that helps individuals easily find reliable artisans and technicians across Africa.

Founded in 2025, Nofey operates a mobile application that connects households with artisans, technicians and other professionals who meet everyday needs. The company focuses on building trust between service seekers and service providers in markets that remain largely informal.

For individuals, the platform enables fast access to nearby, vetted artisans. Users can search for services such as plumbing, electrical work, hairdressing, mechanics, carpentry, painting, air conditioning, locksmithing, gardening and masonry, among others. Each professional maintains a profile that includes ratings, customer reviews and practical information to assess reliability. The platform processes payments through Mobile Money, which ensures secure transactions adapted to local usage patterns.

Nofey also provides artisans and technicians with tools to showcase their skills and expand their customer base. Service providers can create professional profiles, receive client requests, manage bookings and receive prompt payments through the platform. A dedicated provider application offers activity management tools designed to increase job opportunities and strengthen professional credibility.

The company designed the user experience to remain simple and intuitive. Users search for a service, review professional profiles, communicate through in-app messaging, then book and pay directly within the application. The process enables users to secure a service provider within minutes.

Baha earned an engineering degree in agro-industry in 2025 from UniLaSalle in France. She is currently completing a master’s degree in entrepreneurial studies at HEC Paris. She began her professional career in 2021 as an assistant engineering intern at Les Chocolateries Artisanales Nohi in Cameroon.

After completing a production internship at French agrifood company Cycloponics, she worked as a freelance translator in 2023. In 2024, she joined French natural beverage brand Necence as a research and development assistant. The company promoted her three months later to project manager in R&D and sourcing.

This article was initially published in French by Melchior Koba

Adapted in English by Ange J.A de BERRY QUENUM