Morocco: Sabrine Zahroubane Digitizes Patients' Medical Journey

By : Melchior Koba

Date : vendredi, 24 mai 2024 11:47

A communications graduate with experience in Moroccan industry, she identified a gap in communication between healthcare providers and patients. To address this challenge, she and her team developed a mobile application aimed at streamlining these interactions.

Sabrine Zahroubane (pictured), a Moroccan marketing and communication specialist, is the co-founder and CEO of SehaLink, a healthtech company aiming to streamline communication between doctors, patients, and laboratories.

Zahroubane, who holds a master's degree in marketing from ESCA School of Management in Casablanca (2016), co-founded the company (originally in 2020 with Maryem Renaja. Rebranded as SehaLink in May 2024, the company seeks to address challenges patients face in retrieving test results and managing appointments.

The SehaLink app offers several features, including online appointment scheduling with healthcare professionals, digitization and archiving of medical records, receipt of test results and reports, and management of blood donation requests.

SehaLink's innovative approach has earned them a spot among startups exhibiting at GITEX Africa, taking place May 29-31, 2024, in Marrakech.

In addition to her role at SehaLink, Sabrine Zahroubane is an associate director at Digital & Creativity, a digital communication agency she founded in 2017 with Maryem Renaja. She also chairs the Lueur d’espoir Casablanca association, which works in humanitarian and medical fields.

Zahroubane's professional journey began in September 2016 as a project manager at Bonzai Agency, a brand design and maintenance company. In September 2017, she transitioned to advertising manager at Klem, a Moroccan communications firm.

Melchior Koba


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