• Winich Farms links farmers directly with buyers, eliminating intermediaries in the supply chain.
• The platform combines logistics, aggregation, and secure digital payments for producers.
• The company provides financing, inputs, and storage solutions to boost agricultural productivity.

Riches Attai, Winner Attai, and Chichebem Jibunoh founded Winich Farms in 2019. The company operates a digital platform that links farmers with traders, processors, and businesses. This model removes intermediaries, which often drive up prices and reduce farmers’ incomes.

The platform relies on a network of field agents who collect agricultural produce directly from farmers. The company then aggregates these products in dedicated centers, where teams verify quality before delivery to buyers. This process ensures higher product standards and more efficient distribution.

Winich Farms extends its offering beyond logistics by providing practical services that improve farmers’ daily operations. The company delivers direct and secure payments through a dedicated card that also enables crop storage, cash withdrawals, and access to financing solutions.

In addition, the platform supplies essential agricultural inputs, including seeds, fertilizers, crop protection products, and equipment. The company also offers financing options that allow farmers to scale their activities by using their harvests as collateral.

Riches Attai graduated from the University of Benin in Nigeria with a bachelor’s degree in economics in 2016. He served as chief executive officer of Attai’s Consumption from 2016 to 2018, where he focused on repackaging African beans. He later leveraged this experience to build and expand Winich Farms.

This article was initially published in French by Melchior Koba

Adapted in English by Ange J.A de Berry Quenum