• Craig Newborn co-founded PayJustNow, a South African buy-now-pay-later platform

• Service lets shoppers split payments with no fees, plus access deals and loans

• Platform aims to boost consumer access while helping retailers lift sales

South African fintech entrepreneur Craig Newborn is one of the founders of PayJustNow, a company offering buy-now-pay-later (BNPL) solutions for retail consumers.

Launched in 2019, PayJustNow allows shoppers to make purchases immediately and pay in installments without extra charges. The service is designed to protect consumer purchasing power in an environment of rising inflation and interest rates, while reducing over-indebtedness risks.

The platform also features a “Deals” function, giving users direct access to promotions from their accounts. In addition, it offers personal loans of up to 25,000 rand (about $1,400).

On its LinkedIn page, PayJustNow says it is “changing the face of South Africa’s retail landscape, delivering convenience and accessibility to the consumer, while driving sales and improving customer retention for retailers.”

Newborn earned a degree in electronic and electrical engineering from Stellenbosch University in 2002, the same year he began his career at In2One SA as technical strategy director.

In 2005, he joined Spain-based Global Voice Group as vice president for International Voice and Data Gateway divisions. In 2009, he moved to digital solutions provider Itemate Solutions, first as chief operating officer, later becoming CEO in 2014, a role he held until 2020.\

Melchior Koba