The fintech sector in Africa is experiencing exponential growth, with South African entrepreneur Paul Kent as one of the actors leading the charge. His start-up, which offers a range of digital payment solutions, already caters to tens of thousands of customers across the continent.

Paul Kent (photo), co-founder and CEO of Adumo, is making waves in the fintech sector. A South African native, Kent completed a management development programme at the University of the Witwatersrand in 2003 and earned an MBA from Spain’s IE Business School in 2015.

His fintech, Adumo, is a growth partner for businesses. It offers a seamless and secure omnichannel approach to accepting various types of payment products. The company’s mission is to help entrepreneurs manage, grow, simplify, and optimize their businesses through superior payment experiences.

It provides several employee incentive solutions and a gift and loyalty platform to enhance customer engagement. Adumo has developed standalone payment card machines and offers access to various types of online and point-of-sale payments. Through Adumo Capital, it provides entrepreneurs with initial business funding.

Currently, Adumo serves over 70,000 active customers in 13 African countries, handling more than 80 billion rand, or over $4 billion, in annual transaction value.

Kent, a certified director of the Institute of Directors in South Africa, is also the founder and director of SureSwipe, a card payment services provider established in 2008. Since 2020, he has served as a director of the Innervation financial company PAN African Payment Solutions. His professional career began in 2001 as an account manager at Healthbridge, a healthcare payment solutions provider.

Melchior Koba