Softstart Business and Technology Incubator (Softstart BTI) provides a comprehensive environment for nurturing the growth of innovative digital companies on an international scale. Its support ecosystem goes beyond traditional incubation with its focus on tailored mentoring, expert advice, and robust networking opportunities.

Softstart Business and Technology Incubator (Softstart BTI), established in 2006, has carved a niche for itself as a leading technology business incubator in Johannesburg, South Africa. Born from the merger of Softstart Trust and Bodibeng Technology Incubator, it strives to empower digital entrepreneurs, aiming to become the top provider of incubation services in the region.

Backed by prominent institutions like the Council for Scientific and Industrial Research (CSIR), University of Pretoria (UP), Tshwane University of Technology (TUT), and the Small Enterprise Development Agency (SEDA), Softstart BTI fosters innovation and international competitiveness within its portfolio of digital businesses.

Its comprehensive support system features dedicated incubation space, alongside expert consulting and mentoring services. Clustering and networking opportunities further bolster budding firms, enabling them to thrive in a collaborative environment.

It also goes beyond simply providing physical space. Mentorship, coaching, training, and financial management are just a few of the diverse services offered. Access to resources and guidance from like-minded peers within the incubator empowers these startups to reach their full commercial potential.

Over 60 black-owned businesses operate within its physical center, while a network of over 100 off-campus and virtual ventures benefit from its services. Additional support and sponsorship come from the SEDA Technology Program (STP), solidifying its role in fostering South Africa's digital entrepreneurship landscape.

Melchior Koba