• Ugandan entrepreneur Sserubiri Uhuru founded eMaisha Pay in 2021 to digitize financial operations for agricultural cooperatives, exporters and traders.

• The platform converts transaction data into creditworthiness indicators, allowing businesses to access financing without real estate collateral.

• eMaisha Pay uses mobile money payments, delivery tracking and warehouse monitoring to build digital financial histories for agricultural actors.

Sserubiri Uhuru is a Ugandan entrepreneur operating at the intersection of fintech and agritech. He serves as co-founder and chief executive officer of eMaisha Pay, a digital platform designed for exporters, cooperatives and agricultural traders.

Founded in 2021, eMaisha Pay aims to help these businesses organize operations more efficiently, pay suppliers more quickly and secure financing more easily without relying on real estate collateral. The platform converts commercial activity into measurable creditworthiness indicators.

In addition, the system allows companies to register suppliers, track payments, document agricultural deliveries and maintain detailed transaction records. Companies then use the data to demonstrate operational capacity and repayment ability to lenders and financing partners.

The platform operates through several stages, including supplier and agricultural partner registration, bulk mobile money payments to compensate multiple farmers quickly, harvest and delivery tracking and warehouse inventory monitoring. As a result, businesses build a digital operational history through the platform’s data infrastructure.

Meanwhile, eMaisha Pay also offers an order-based financing system and a dashboard that allows users to track payments, suppliers and processed product volumes.

The platform centralizes operational information to simplify day-to-day agricultural management and improve transaction traceability across the supply chain.

Sserubiri Uhuru graduated in chemical engineering from Kyambogo University. He began his entrepreneurial career in 2018 with the launch of Cabral Tech, a digital platform connecting smallholder farmers to markets. He served as the company’s chief executive officer until 2021.

This article was initially published in French by Melchior Koba

Adapted in English by Ange J.A de Berry Quenum