Her  goal is to simplify the lives of business leaders in Tanzania. Her dedication has been recognized and celebrated by Forbes Africa.

Tanzanian native Prisca Magori (photo) is the co-founder and CEO of Smart EFD, a startup that empowers businesses and corporations to create tax invoices that adhere to local laws and regulations.

Established in 2022, Smart EFD provides a tech-based solution for generating tax receipts from a variety of devices, including smartphones, laptops, point-of-sale terminals, and desktop computers. These receipts can be verified using QR codes, in line with the regulations of the Tanzania Revenue Authority (TRA).

Smart EFD is a service offered by the Tanzanian firm, Evas Autotravel Company Ltd. The solution was developed by TenTen Inc Ltd, a company that Prisca Magori co-founded in 2021. TenTen Inc Ltd, where Magori served as CEO until 2022, operates in the tourism industry, providing an innovative platform for booking immersive travel experiences with flexible payment options.

The CEO earned her petroleum engineering degree from the China University of Petroleum in 2018. She also holds a master's degree in project management from the University of Dar es Salaam, which she received in 2022.

She started her professional journey as an intern at Shengli Oilfield Services Co. in 2017. The following year, she joined the Engineers Registration Board Tanzania as a junior engineer. In 2019, she took on the role of coordinator for the Construction Sector Skills Council at the Tanzania Private Sector Foundation.

In April 2024, Prisca Magori was recognized on the Forbes Africa 30 Under 30 list, an honor given to young entrepreneurs under 30 who are making significant contributions to the development of the continent.

Melchior Koba