Tunisia: Achraf Gabsi Optimizes Customer Relationship Management

By : Melchior Koba 

Date : vendredi, 21 juin 2024 16:04

He aims to bring businesses closer to their customers and improve their performance. To achieve this, he is developing a series of technological tools designed to optimize these interactions between the two parties.

Achraf Gabsi (photo) is the founder and CEO of Go Mybiz, a technology startup specializing in providing IT solutions. Originally from Tunisia, Gabsi created this company to strengthen the relationships between businesses and their clients.

Founded in 2020, Go Mybiz offers a suite of customer relationship management (CRM) software, enabling businesses to fully digitize their customer journey. The startup has already developed three key software solutions: Go Voice, Go Contact, and Go Sales.

Go Voice is an advanced business telephony solution offering a wide range of essential features, including an interactive voice response (IVR) system, personalized messages for business hours and queues, detailed statistics, and computer-telephony integration (CTI).

Go Contact is designed for commercial and marketing departments. It helps manage customer service, conduct prospecting campaigns and appointment setting, perform satisfaction surveys, and handle debt collection.

Go Sales is a sales force management tool that provides detailed tracking of opportunities, quotes, and tasks through a configurable sales cycle tailored to the company's internal processes.

In addition to leading Go Mybiz, Achraf Gabsi is a member and secretary-general of TunisianStartups. He also serves as vice-president of the Confederation of Tunisian Citizen Enterprises (CONECT), an innovative organization representing businesses of all sizes across the country.

Achraf Gabsi graduated from the Institute of Higher Commercial Studies of Carthage with a specialized graduate diploma (DESS) in Information Technology and E-commerce in 2002. His career began the same year at Tunisie Voyages, where he was responsible for new information and communication technologies (ICT).

In 2007, he joined Satec, a digital solutions integrator, as a senior account manager for government projects. From 2012 to 2020, he worked at Smarthost, a technology company providing cloud services for SMEs, large enterprises, and government organizations, where he held positions as sales director and CEO.

Melchior Koba 


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