Tunisia’s Marwa Moula Connects African Artisans with Global Buyers

By : Melchior Koba

Date : vendredi, 24 mai 2024 10:40

After earning her engineering degree and accumulating three years of experience in research and development, Marwa Moula decided to dedicate herself to entrepreneurship. In 2020, she founded her first company to revolutionize the e-commerce industry in Africa.

Marwa Moula (pictured) is a Tunisian DevOps engineer, digital marketing specialist, and entrepreneur. She is the co-founder and CEO of IleyCom, a social marketplace offering products crafted by entrepreneurs primarily based in Africa.

Founded in 2020, IleyCom provides African artisans with an omnichannel platform to sell their handmade creations, including traditional Berber clothing and culinary specialties. Its mission is to "reinvent fair e-commerce to create a more fulfilling and sustainable world, and we are committed to using the power of business to strengthen communities."

In addition to its marketplace, IleyCom runs an incubation program for young social entrepreneurs, helping them develop impactful projects and showcase their products.

Since Wednesday, May 22, 2024, Marwa Moula has been representing her startup at the VivaTech conference, which concludes on Saturday, May 25.

Apart from her work at IleyCom, Marwa Moula has served as the president of the association "La Tunisie De Demain" since 2020. This organization promotes the establishment of a social and solidarity-based economy (ESS) in Tunisia.

Marwa Moula graduated from the National Institute of Applied Sciences in Lyon, earning a master's degree in mechanical engineering in 2016, followed by a Ph.D. in materials science in 2020. In 2021, she obtained a DevOps engineering degree from Ib Cegos, a subsidiary of the Cegos Group, specializing in IT professional training.

Before venturing into entrepreneurship, Marwa gained extensive experience in France. In 2014, she was a computer-aided manufacturing (CAM) engineer at STELIA Aerospace, a manufacturer of components for the aerospace industry. In 2015, she joined LaMCoS, a mechanical laboratory, as a numerical simulation engineer. In 2021, she became a research and development engineer at the University of Lille.

Melchior Koba


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