He analyzes user behavior, pinpoints challenges, and then converts those limitations into successful products. Leveraging his expertise in marketing and strategy, he develops services that appeal to a broad audience.

Elias Mahugnon Missihoun (photo), a Beninese entrepreneur, is the founder and CEO of Axa Zara, a company that designs digital tools for individuals and businesses using technical and creative talent.

Founded in 2019, Axa Zara develops technology solutions now used by over 150,000 people globally. The company states its mission is to expand access to digital services in Africa.

Among its products is Zeyow, a platform allowing users to generate virtual bank cards in minutes for online payments at reduced and transparent rates. Axa Zara also developed Moneroo, a tool for businesses to centralize multiple payment gateways through a single integration. This solution aims to simplify operations, reduce costs, and improve customer relationship management.

The company also offers Mailzeet, an infrastructure for sending transactional emails. This service enables real-time tracking of message performance using indicators such as open and click rates to optimize campaigns. Lastly, Chariow provides an interface for creating and selling digital products accessible worldwide.

Elias Mahugnon Missihoun earned a bachelor’s degree in marketing, communication, and business in 2022 from Benin’s private university ISM Adonaï. He also holds an entrepreneurship and leadership certificate from HEC Morocco and a business strategy certificate from Harvard Business School Online.

Melchior Koba