Despite his training in accounting, he chose to build a career in the music and film industries. He now leverages digital tools to bring African film productions to a global audience.

Modou Lolly Sarr, a Senegalese sound technician, entrepreneur, and self-taught developer, is the founder and CEO of Wawaw, a new digital platform designed to promote local cinema.

Launched in 2024, Wawaw has emerged as a key player in the African film industry. The platform offers a wide range of African and international streaming content, making cinema more accessible to local audiences by providing features such as subtitles and dubbing in local languages, including Wolof.

Beyond its streaming services, Wawaw provides professional tools for filmmakers, offering solutions to help manage film production, booking, and modernization processes. This approach is intended to help the industry overcome key challenges.

“Our mission is to create an integrated platform for streaming, booking, and film project management, aimed at promoting local cinema, facilitating access to film resources, and modernizing production processes,” Sarr said in a statement.

Sarr is also the managing director and a sound engineer at WordSharp Music, a music production studio he founded in 2014. Before launching Wawaw, he co-founded Cyan Senegal, a marketing and communications agency, in 2019.

Melchior Koba