As digitalization takes hold in Africa, it's simplifying daily life in a variety of sectors. The Ghanaian entrepreneur is now using this shift to develop a digital platform for the wellness industry, aiming to make beauty services more widely available.

Ghanaian entrepreneur Nunya Tomey is bringing the beauty and wellness industry online with his digital platform, TWiST Beauty.

Launched in 2023, TWiST Beauty is a mobile application designed to connect clients with beauty professionals. It allows users to search for and book appointments for a range of services, including hairstyling, makeup, and skincare. The platform offers the flexibility of in-salon or at-home appointments, based on user preference.

For professionals, the app features a central dashboard to manage schedules, track performance, and run promotional offers. It also includes a loyalty program, TWiST Coins, to reward regular clients.

Tomey, who serves as the company's founder and CEO, also launched a separate service in 2024 called KOJE Delivery. This platform facilitates low-cost package shipping through a collaborative model where travelers can earn money by delivering parcels.

Tomey's career began in 2017 as a graphic designer for Reach for Change, a nonprofit organization supporting social entrepreneurs. He holds a bachelor's degree in computer science from the University of Ghana, earned in 2020, and a master's in entrepreneurship from MEST Africa, completed in 2024. He previously worked as a product designer for Webbermill, an application publisher, from 2020 to 2022, and as the head of marketing and sales for Detosphere, a technology firm, in 2023.

Melchior Koba