• Rank targets individuals and small businesses seeking structured, long-term financial discipline through technology.
• The fintech offers multiple savings products alongside instant payments and bill management.
• Founder Femi Iromini previously worked with the World Bank and led an education-to-employment startup.

Femi Iromini is a Nigerian entrepreneur and the co-founder and chief executive officer of Rank, formerly known as Moni. Rank operates as a community-based fintech that develops financial products for African small businesses and individuals seeking to build wealth.

Founded in 2020, Rank positions itself as a financial application for ambitious users who want to save more effectively, manage spending efficiently, and grow within a goal-oriented community. The company aims to make prosperity more accessible by creating links between users who aspire to advance financially and those who already master savings discipline.

Rank offers several savings mechanisms. The first product, called “Reserve,” allows users to set aside funds securely for a fixed period while earning regular returns. The second product, “Flex,” provides greater liquidity by allowing users to withdraw funds at any time without forfeiting interest.

The platform also offers “Goals,” a savings product designed to finance clearly defined projects through targeted contributions. In addition, Rank provides a “Premium” offering for users managing larger balances or building long-term wealth, with higher interest rates and priority support.

Beyond savings, Rank integrates payment and expense management features. Users can send and receive money instantly at any time and pay multiple bills, including electricity, cable television, internet, and other services, through a single interface.

Before launching Rank, Femi Iromini founded Lead360HQ in 2017. The organization partnered with African universities to help students convert academic training and personal ambition into concrete career opportunities. He served as chief executive officer of Lead360HQ until 2019.

Femi Iromini graduated from Obafemi Awolowo University in Nigeria, where he earned a bachelor’s degree in geophysics in 2012. He later worked as a consultant for the World Bank from 2019 to 2021.

This article was initially published in French by Melchior Koba

Adapted in English by Ange Jason Quenum