- Moroccan startup Woliz raised $2.2 million to scale its retail digitization platform
- The solution uses AI and connected devices to modernize small shops
- Partnerships with Visa and Attijari Payment support digital payment adoption
Woliz is a digital solution developed by a Moroccan startup that connects small neighborhood retailers to the digital economy by giving them access to tools usually reserved for large retail chains. Based in Casablanca, the startup was launched in 2025 by Kamal Hardouzi, Ismail Amri, Othmane Jabrane, and Karim Hamri. In December 2025, it announced the successful completion of a $2.2 million funding round to support its growth.
At the core of Woliz’s offering is an application combined with artificial intelligence technologies and connected terminals that allow retailers to manage their businesses more efficiently. These tools cover sales tracking, inventory management, automated ordering, acceptance of digital payments, and access to financial services through banking partners. This integrated approach also promotes financial inclusion for small retailers, who are often excluded from formal financial systems.
Woliz goes beyond the digitization of individual points of sale. The platform operates as an intelligent ecosystem linking retailers, distributors, major fast-moving consumer goods brands, financial institutions, and service providers. This interconnection helps reduce operating costs and creates new economic opportunities for traditional retailers.
At the same time, the startup has formed strategic partnerships with Attijari Payment and Visa to facilitate the transition to modern, secure, and inclusive payment methods. The three-way partnership aims to expand the use of digital payments while adapting to local market realities.
By combining artificial intelligence, data analytics, fintech, and retail technology, Woliz offers small retailers a new path toward a connected, competitive, and sustainable neighborhood commerce model in an increasingly digitalized economy.
Adoni Conrad Quenum
