Ethiopia: Qene Games to leverage Ethio Telecom’s solutions to distribute its games locally

By : Ruben Tchounyabe

Date : vendredi, 15 avril 2022 19:22

Last updated : samedi, 16 avril 2022 14:42

It is still difficult for African video game publishers to effectively market their games in local markets. Strategic partnerships between actors of the ecosystem are rare but, the partnership between Ethio Telecom and Qene Games may be a breakthrough.

Ethiopian video game publisher Qene Games, on Monday (April 11), signed a partnership agreement with Ethio Telecom to facilitate access to its games for local users.  Thanks to the agreement, Qene Games will leverage the telecom operator’s fintech solutions to ease users’ subscriptions and in-app purchases. 

For Dawit Abraham (photo), Qene Games CEO, " Africa has a great potential to become a major games exporter and compete in the global creative and entertainment industry. However, the first step we need to take to make this a reality is to give African creators easy access to sell their content in the African market.” 

Considered the first video game publisher in Ethiopia,  Qene Games has developed games like Kukulu, Gebeta, and Feta,  inspired by African art and characters. In 2021, With its first two games, Kukulu and Gebeta, Qene Games won the best entertainment app and best app of the year award at Apps Africa Awards

The subscription and purchase models envisaged in the partnership agreement will be tested on Kukulu, which is a popular game available in four local languages. The game follows the adventures of a chicken running from its farmer. 

Once successful, Qene Games will eventually include its whole game catalog, therefore making the first moves towards its dream to conquer the African market.  

Qene Games and Ethio Telecom’s partnership comes just weeks after ten African game publishers formed a continental alliance called Pan African Gaming Group (PAGG). The alliance aims to create more monetization opportunities and jobs in the African gaming market.

Ruben Tchounyabe

 

 

 

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