Kenyan Tesh Mbaabu digitalizes retail distribution

By : Melchior Koba

Date : mercredi, 04 mai 2022 16:17

In his about one decade of entrepreneurship experience, Tesh Mbaabu has implemented several projects in Kenya. With his numerous national and international recognitions, he has won the trust of investors ready to support the East and West African expansion of his B2B platform. 

Tesh Mbaabu (photo) is a Kenyan entrepreneur and co-founder of MarketForce, a B2B platform that facilitates the retail distribution of consumer goods and digital financial services in Africa.  In 2020, the platform he co-founded with Mesongo Sebuti was improved with the integration of RejaReja, which allows users to make orders, pay, accept payments, and access online loans. 

About two years later, in February 2022, MarketForce raised US$40 million to enter new East and West African markets in addition to Uganda, Tanzania, Rwanda, Nigeria, and Kenya. 

Its co-founder and CEO is a serial entrepreneur. He quicked off his professional career in 2011, four years before his BSc in computer science from the University of Nairobi (2015). That year, he became the creative director of Tesh Technologies Ltd, a graphic design and printing firm, while attending university. Two years later, he co-founded Mesozi Group, an integrated business and technology solutions provider. In 2016, Tesh Mbaabu co-founded, an online recreation marketplace, and booking platform. About one year after the creation of MarketForce, he joined traveltech startup HotelOnlline as a board advisor. 

His digital entrepreneurship experience also earned him prestigious recognitions. In 2018, he was a mentor at iHub Nairobi's Traction Camp, a “regional acceleration program aimed at nurturing startups in East Africa.” Three years later, he became an entrepreneurial growth mentor for accelerator JASIRI. Since April 2022, he has been teaching Entrepreneurship Without Borders (MS&E 272) at the University of Stanford, California. On April 21, he received the Fintech Investment Excellence Award during the Africa Fintech Summit in Washington DC. 

Melchior Koba


Please publish modules in offcanvas position.