• Tanit AI, founded in 2024, provides an AI-driven digital platform that supports individuals and couples through fertility treatments.

• The platform uses a specialized AI assistant to decode medical information, track treatment steps and facilitate communication with healthcare providers.

• Founder Kaïs Zhioua also serves as strategy director at Fertillia and at Clinique La Rose, bringing sector expertise to the startup.

Kaïs Zhioua, a Tunisian entrepreneur and founder of Tanit Healthcare Technologies (Tanit AI), created a digital tool that follows fertility-treatment steps and aims to make the path to parenthood simpler and more predictable. He positions Tanit AI as a “personal companion toward parenthood” powered by artificial intelligence.

Zhioua founded Tanit AI in 2024 as a fertility-focused digital platform that supports individuals and couples from the exploration of options through treatment and potential complications. The platform integrates a fertility-specialized AI assistant that decodes medical information, tracks care pathways and clarifies proposed treatments.

The assistant explains fertility concepts, outlines possible causes of infertility and presents available diagnostic or treatment options. It facilitates conversations with healthcare professionals and supports informed decision-making. The platform guides users throughout treatment by helping them determine when to begin, follow protocols and manage unexpected events.

Tanit AI also provides markers to help users understand where they stand in their journey, consolidate medical information and anticipate next steps.

Zhioua simultaneously serves as strategy director at Fertillia, a Tunisian company specialized in assisted reproduction, and as director of strategy and innovation at Clinique La Rose in Tunis. He previously founded Careways in 2016, a digital tool dedicated to medical tourism.

He graduated from the Mediterranean School of Business with a bachelor’s degree in business administration in 2013 and earned a master’s degree in entrepreneurship from Zhejiang University in China in 2015.

This article was initially published in French by Melchior Koba

Adapted in English by Ange Jason Quenum