• Kenyan entrepreneur Daniel Maganjo founded ProPath Sports to modernize athlete detection and development.

• The startup uses data analytics and artificial intelligence to track performance and structure training pathways.

• The platform connects athletes, families, coaches, and scouts through digital evaluations and monitoring tools.

Daniel Maganjo is a Kenyan entrepreneur and the founder and chief executive officer of ProPath Sports, a company focused on transforming athlete detection and development systems in Kenya.

Founded in 2024, ProPath Sports operates as a startup that supports athletes, parents, coaches, and recruiters in building structured performance pathways. The company applies a progressive, organized, and human-centered approach to convert sporting ambition into measurable development plans.

The startup developed iSTEAM, a platform designed as a convergence point for athletes, families, coaches, and scouts. The tool aims to assess individual potential, track performance over time, and facilitate connections that shape athletic careers.

ProPath Sports relies on artificial intelligence and data analytics to deliver personalized training plans, educational modules, and remote coaching sessions. The platform helps athletes structure progress and improve performance. Parents access resources and discussion spaces to support their children more effectively. Coaches and recruiters use detailed profiles and monitoring reports to identify talent more efficiently.

Athletes also participate in online tryouts that enable remote evaluations without geographic constraints. ProPath Sports offers comparison and tracking tools that help young athletes benchmark progress against successful career paths and adjust preparation strategies. The platform places particular emphasis on Kenyan runners.

Maganjo graduated from United States International University–Africa, where he earned a bachelor’s degree in international business in 2005. Before launching ProPath Sports, he co-founded Thelathin Group in 2018, a consulting firm combining commercial strategy and heritage preservation, where he served as chief executive officer until 2014.

This article was initially published in French by Melchior Koba

Adapted in English by Ange Jason Quenum