- Ivorian startup Tuzzo centralizes social media sales through a single mobile application.
- The platform has recorded more than 10,000 downloads on Android since its 2023 launch.
- Tuzzo raised $871.2 million in 2024 to expand beyond Ivory Coast into francophone markets.
Tuzzo is a digital solution developed by a young Ivorian startup. Founders Ali Ouattara and Fabrice Tra launched the platform in Abidjan in 2023 to address a major constraint in local commerce: limited access to integrated digital tools for selling on social media and managing business operations efficiently.
The solution offers a mobile application available on iOS and Android, where it has recorded more than 10,000 downloads, according to Play Store data. After account creation, users centralize sales channels such as Facebook, WhatsApp, Instagram, and TikTok within a single interface. As a result, the platform reduces operational fragmentation and simplifies the management of sales, promotions, and customer relationships.
In practical terms, sellers can create product catalogs, track orders, analyze performance metrics such as profits and best-selling items, and launch targeted promotional campaigns. The application delivers these functions through an intuitive interface designed for African market conditions. Consequently, the platform lowers barriers to digitalization for small merchants, regardless of their financial capacity to invest in complex technological solutions.
Tuzzo emerged from the observation that social media platforms have become essential commercial storefronts in Africa, while many merchants lack tools to channel, centralize, and optimize their sales. In 2024, the startup raised $871.2 million in a funding round led notably by Ring Capital and Mstudio. The company plans to use the funds to accelerate technology development, improve user experience, and expand beyond Ivory Coast into other francophone markets.
This article was initially published in French by Adoni Conrad Quenum
Adapted in English by Ange Jason Quenum
