• Bricoram, founded in 2023, connects Algerian consumers with professionals across more than 100 service categories.

• The platform operates free-of-charge for clients and prioritizes rapid matching based on geography and declared skills.

• Founder Younes Chaoui, an AI specialist, previously worked for Kostango, IDEX and Deloitte.

Younes Chaoui, an Algerian computer scientist specialized in artificial intelligence, founded Bricoram after he observed consumers’ persistent difficulty finding reliable service providers. He created the platform to align with daily usage habits and deliver a simple digital access point for household services.

Chaoui launched Bricoram in 2023 to connect households seeking services with qualified professionals. The platform lists more than 100 categories, initially focusing on everyday needs such as plumbing while progressively opening to additional trades.

Bricoram operates free for clients. It allows users to post requests, receive offers from professionals, and select the preferred proposal. After a client submits a request, Bricoram automatically notifies nearby providers. Professionals then send offers, which clients receive via email, SMS and app notification. Users can compare profiles, speak with providers by phone, WhatsApp or internal chat, and post a review after completion.

The platform positions itself as a visibility and business-development tool for professionals. Providers open an account and complete a detailed profile describing their activity, services, portfolio and a photo. Bricoram then channels incoming requests according to the professional’s declared services and geographic coverage.

Chaoui holds a master’s degree in artificial intelligence from the University of Science and Technology Houari Boumediène in Algeria (2015). He also earned a master’s degree in decision computer science from Blaise Pascal University in France in 2016.

He began his career in 2016 as technical director at Kostango, a French digital operations-management platform. In 2023, he joined IDEX as a Django consultant before moving to Deloitte, where he worked as an Angular consultant until 2024.

This article was initially published in French by Melchior Koba

Adapted in English by Ange Jason Quenum