The sector is digitalized after a pilot phase led by the Ministry of Tourism’s IT and startup development division.

Last Monday, October 23, Côte d’Ivoire presented SITD, its digital platform aggregating information about its tourism industry. Overall, the platform aggregates 22,641 operators, including 19,201 accommodation and catering establishments and 3,440 dedicated to leisure activities. 

The platform aims to showcase Côte d’Ivoire’s tourist destinations, provide reliable data for strategic decision-making, and information on market trends throughout the country. It bodes well for the upcoming African Cup of Nations (AFCON) to be held in the country between January and February 2024. 

For Tourism Minister Siandou Fofana, who presided over the presentation ceremony in Abidjan, it is a strategic tool unveiled at a time when the country is hosting an AFCON edition focused on innovation and hospitality.  “I would like to reassure you that we are fully aware of the challenges posed by such a platform, particularly in terms of cybersecurity and data protection. Strong technical and organizational measures have been taken to ensure that all your information remains secure and compartmentalized," he said.  

In recent years, Côte d'Ivoire has embarked on revitalizing its tourism sector. Authorities have taken several actions to promote the country as a leading tourist destination in West Africa. Last August, a three-year agreement was signed with French football club Olympique de Marseille to feature the "Sublime Côte d'Ivoire" brand at the club's stadium, and on their shorts, and training shirts.

During the AFCON Cup, the country will host over twenty football teams with their staff and supporters. In that context, the platform will help them geolocate travel agencies, restaurants, tourist sites, bars and nightclubs, hospitals, clinics, petrol stations, etc. 

Adoni Conrad Quenum