Côte d’Ivoire: Moja Ride offers efficient alternative to major ride-hailing firms

By : Adoni Conrad Quenum

Date : vendredi, 22 avril 2022 17:13

In the past few years, global leaders in on-demand transportation have heavily invested in African markets. Bolt, Yango, and Uber are notable names but, their solutions are sometimes not efficient. Local startups like Moja Ride are building their solutions to address those minor inefficiencies.   

Moja Ride is a Mobility-as-a-Service startup launched, in 2017, to make life easier for Ivorians. In March 2021, the startup created by Jean Claude Gouesse (photo, center), raised an undisclosed amount from Mobility 54, a venture capital fund set up by Japanese firm Toyota. 

The eponymous platform developed by the startup is an alternative to ride-hailing giants operating in Abidjan. With its platform, Moja Ride wants to offer an urban mobility solution to its users but it also wants to help them build a network by offering simple, affordable, and efficient alternative mobility solutions. 

The app allows ride-sharing between friends, neighbors, and co-workers to help save on daily travel expenses. It also allows transport operators to easily manage their fleets and routes. 

Each of the rides planned through Moja Ride is insured for up to XOF2 million for individual accidents and up to XOF300,000 for healthcare coverage.  

To facilitate payments, Moja Ride developed an internal solution based on the payment network Visa and fare collection O-City’s systems.  To access its services, users just have to download the mobile app from AppStore or PlayStore and fill in a set of information. Its revenues come from commissions generated on rides booked and payments collected by drivers.  

 In October 2020, Moja Ride was selected to participate in the Africa Tech Summit Connects, a competition offering startups the possibility to raise pre-seed, seed, or Series A funding. 

In 2021, the startup was claiming over 1,200 taxis and buses available for booking through its platform in Abidjan. 

Adoni Conrad Quenum


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