With the rise of e-commerce in Africa, efficient logistics have become crucial. In Egypt, three tech entrepreneurs have developed a customized solution specifically for small and medium-sized businesses.

Turuq, a digital solution developed by an Egyptian startup, offers tailored last-mile delivery services. It aims to simplify logistics for small and medium-sized enterprises. Founded in 2023 by Ahmed Atta, Karim Kamal, and Ahmed Alaa, the platform seeks to handle the complexities of delivery, allowing businesses to focus on their core operations.

"From the warehouse to the doorstep, we handle the logistics so our clients can focus on what they do best: designing and selling great products," said Ahmed Atta, one of the co-founders.

While a dedicated mobile application is currently in development and expected in the coming months, users can access Turuq's services via a web browser. The platform combines full automation, end-to-end transparency, and operational efficiency to provide clients complete control over their delivery process, aiming to eliminate traditional logistics challenges.

Unlike some service providers that operate without technological infrastructure, Turuq has built an integrated platform that offers real-time updates, automated issue resolution, and complete visibility for both brands and end consumers. This digital approach is designed to prevent common misunderstandings between couriers and customers, thereby enhancing the overall delivery experience.

Turuq has reported a 94% customer retention rate and a 76% successful delivery rate even in complex urban environments. The startup operates on a pay-per-delivery pricing structure, with optional premium services, generating steady revenue while reducing delivery costs as its operations scale.

Adoni Conrad Quenum