Kenya: Victory Farms Utilizes Big Data to Cut Fish Farming Spoilage

By : Adoni Conrad Quenum

Date : lundi, 18 septembre 2023 16:23

The Kenyan agritech company aims to be a modern and advanced alternative to its competitors. It uses megadata to improve its production.

Founded in 2015 by Joseph Rehmann and Steve Moran, Victory Farms is a Kenyan agritech company specializing in tilapia farming and commercialization.  Through its web platform, users can purchase tilapia in bulk or per unit (depending on the size of the fish).  

"We sell to mass market Africans via a highly innovative RTM cold chain which uses predictive data to push fish to thousands of market women every day all across Kenya with less than 1% spoilage. [...] This allows us to innovate and create more cost-effective solutions through our systems and the power of data to deliver a better, fresher product to more consumers," explained Joseph Rehmann, CEO of Victoria Farms, in 2022. 

To place an order with Victoria Farms, buyers need to visit the startup’s web platform –as it currently has no mobile application, create an account, or sign in if they already have. They can then place their orders and pay using the mobile money service M-Pesa or via bank card before or at delivery.  

To help buyers locate the nearest branches, the startup issued a USSD code that can be dialed to locate one or more of its 54 sales outlets where more than 15,000 market women stock up on fish. 

Since its launch, the company has raised over $43 million to, among other things, improve its technology, develop its activities, and accelerate its growth both in and outside Kenya. “We’ve got several initiatives underway and planned to build the world’s first carbon-negative fish platform. And I think it’s very exciting because we’ve got a lot of tangible and measurable dimensions built into the business to achieve that,” indicated Joseph Rehmann.

Adoni Conrad Quenum


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