The streaming market is dominated by American giants like Netflix, HBO, and Amazon Prime Video. In Senegal, Modou Lolly Sarr wants to create a solution of similar scale.

Wawaw is a digital platform offering streaming access to African cinematic content. Founded in Dakar in 2024 by Modou Lolly Sarr, the startup received a grant of XOF 7 million (approximately $11,000 USD) from Senegal's General Delegation for Women and Youth Entrepreneurship to support its growth.

“Becoming the leading streaming platform for African films, showcasing the best of African cinema, and enabling African filmmakers to share their stories with the world” is the startup's ambitious goal.

While Wawaw has yet to launch a mobile application, users can access its catalog of films by creating an account directly on the web platform. The library currently features a mix of Hollywood blockbusters and Senegalese and African productions. In 2024, the company actively pursued partnerships with African producers to better promote their work.

Beyond streaming, Wawaw aims to expand into film project booking and management and the modernization of production processes. To support this, the company plans to train 500 young cinema enthusiasts in collaboration with the Yennenga Center, teaching them the basics of production and how to use modern tools.

The startup also plans to invest in new equipment and eventually produce its own films, following in the footsteps of major platforms like Netflix, Crunchyroll, and AppleTV. For 2025, Wawaw intends to roll out an Android mobile app and enhance its web platform to improve user experience.

Adoni Conrad Quenum