• Wuilt enables users to create fully functional websites and e-commerce stores within minutes without coding skills.
• The platform targets Africa’s fast-growing digital commerce sector with a simplicity-first approach.
• Founder Ahmed Rostom leverages a background in digital marketing to scale an all-in-one online business solution.

Ahmed Rostom, an Egyptian entrepreneur, co-founded and leads Wuilt, an online platform that allows individuals and businesses to build their web presence quickly and easily.

Rostom founded Wuilt in 2019 and designed the platform around an ultra-simple model. Users enter basic information about their activity, and the system generates a ready-to-use website within minutes. The platform requires no programming or design skills.

Wuilt offers two main types of digital products. First, it provides standard websites that showcase a business, services, or personal brand. Second, it delivers online stores that enable users to sell products, manage orders, and process payments. The platform presents all features through an intuitive interface that targets both beginners and experienced users.

Wuilt supplies predefined templates that users can customize by editing text, adding images, and publishing content. The platform also integrates operational tools that help users manage their online activity on a daily basis.

Users can add products, organize collections, track orders, and administer their stores from both computers and smartphones. In addition, Wuilt includes search engine optimization features that enhance online visibility.

The platform also handles hosting, domain names, and data security. As a result, it removes technical constraints and allows users to focus on business operations.

Before launching Wuilt, Rostom co-founded Vertex Advertising in 2013, a company specializing in digital marketing. He earned a bachelor’s degree in business administration from October 6 University in 2008.

Rostom started his career in 2007 as a sales agent at Amecho Tech in Cairo. He later worked as a sales manager between 2010 and 2013 at eRankings and Quad Solutions, two digital marketing firms.

This article was initially published in French by Melchior Koba

Adapted in English by Ange J.A de Berry Quenum