Brice Mba, a Serial Entrepreneur Simplifying Cross-Border Trade for Africa

By : Melchior Koba

Date : jeudi, 16 octobre 2025 05:59

He addresses a growing demand for efficiency in economic exchanges between Africa and the rest of the world. It is developing concrete solutions to modernize these operations.

Cameroonian technology entrepreneur Brice Mba is the co-founder and co-CEO of REasy, a financial technology startup operating in France and Africa. The company announced on Thursday, October 9, 2025, that it has closed a preliminary funding round of $1.8 million.

Founded in 2023, REasy develops solutions to simplify and secure cross-border payments, making it easier for African small and medium-sized enterprises (SMEs) to access international markets. The company seeks to overcome obstacles related to the complexity, cost, and risk of international transactions. It combines cross-border payments, certified logistics, and regulatory compliance to meet the needs of importing SMEs. In collaboration with the Bank of Central African States (BEAC), REasy established a dedicated foreign exchange mechanism for transactions under $10,000, a segment traditionally underserved by conventional banks.

Before co-founding REasy, Brice Mba helped launch several young companies. In 2018, he co-founded Join a School, an agency that promotes international higher education and supports sub-Saharan African students seeking to study in North Africa, Asia, or Europe. In 2020, he co-founded Africom-IT, a digital communication and marketing agency.

Two years later, he co-founded Nyota, a recruitment solution designed to identify high-potential talent for middle-management positions in Africa. The platform includes a CV database, a job listing site, and specialized media.

Brice Mba graduated from the University of Mostaganem in Algeria with a Master's in Civil Engineering in 2021. Between 2022 and 2023, he completed an internship as a trainee Chief of Staff at COBASA, an investment and implementation consulting firm with offices in Paris and Johannesburg.

Melchior Koba

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