• Stéphane Lavri co-founded Madata in 2024 to centralize data and operations for African SMEs.

• Madata provides web and mobile tools to manage sales, clients, invoices, projects, and payments in one platform.

• The solution targets freelancers and SMEs and supports real-time collaboration and financial monitoring.

Amid persistent management challenges facing small and medium-sized enterprises, Stéphane Lavri chose to develop a tool adapted to on-the-ground realities. His innovation aims to turn company data into actionable insights.

Stéphane Lavri, an Ivorian entrepreneur and consultant, co-founded Madata, a digital solution dedicated to supporting small and medium-sized enterprises in managing information systems, data, and digital transformation.

Founded in 2024, Madata operates as an online application designed to help African entrepreneurs and SMEs structure and monitor daily operations from a computer or mobile phone. The platform centralizes sales, customers, invoices, projects, and payments in a single environment and provides simple and secure access to company data at any time.

Available on both web and mobile versions, Madata primarily targets freelancers and SMEs. The application groups essential management functions within one interface, including customer tracking, quotations, contracts, invoices, purchase orders, projects, payments, and daily activities. In addition, the platform allows users to manage financial flows, analyze cash inflows and outflows, and obtain a clear view of business health to support fast and informed decision-making.

The solution also improves collaborative work. Users can share professional documents directly through WhatsApp. Companies can organize teams, plan assignments, and allocate tasks, which strengthens internal coordination and supports the fulfillment of client commitments. The platform updates data in real time, allowing all collaborators to work on the same information regardless of location.

Before launching Madata, Stéphane Lavri co-founded DIGIT-A.L., a digital consulting firm, where he served as co-managing director until 2024. He holds a master’s degree in international trade obtained in 2006 from Jean Moulin University Lyon 3 in France.

Lavri began his professional career in 2007 at international IT company Umanis, where he worked as a business engineer. In 2008, he joined Belgian technology firm Adneom in the same role before securing a promotion in 2011 as head of the commercial unit. In 2014, he took charge of the commercial unit at IT consulting and services company AUSY.

This article was initially published in French by Melchior Koba

Adapted in English by Ange Jason Quenum