• Nigerian entrepreneur Ojiugo Uche co-founded Genti Media in 2021 to promote African stories through an audio-focused digital platform.
• The platform distributes African narratives, audio dramas and educational programs via a mobile app and web service.
• The project aims to expand the visibility of African creators while highlighting the diversity of languages and voices across the continent.

Ojiugo Uche serves as chief executive officer of Genti Media, an audio platform dedicated to African stories. She co-founded the company in 2021 with Ekemezie Uche.

The platform provides access through a mobile application and a web interface. It offers a range of Africa-focused audio content, including stories, audio dramas, educational programs and other narrative formats.

The platform places particular emphasis on the diversity of African languages and voices.

Genti Media aggregates African audio productions within a single digital space. On one hand, the platform provides African creators with a channel to distribute their stories in audio format. On the other hand, the service offers listeners a centralized gateway to narratives rooted in African realities.

This positioning increases the visibility of African audio productions and facilitates their discovery by broader audiences. Ojiugo Uche graduated from St. John’s College, where she earned a bachelor’s degree in liberal arts and sciences in 2014. She completed an internship in 2013 at Wecyclers Corporation, a Nigerian company specializing in recycling.

Between 2017 and 2019, she worked as a business analyst. She first joined Sahel Capital Partners Ltd, an investment firm focused on the agribusiness sector. She later joined McKinsey & Company, a global management consulting firm, in Nigeria.

In 2019, she joined BudgIT Nigeria, a civic technology organization. She served as head of research and policy advocacy until 2020.

This article was initially published in French by Melchior Koba

Adapted in English by Ange J.A de Berry Quenum