• Rwandan entrepreneur Dominion Paul founded LADX in 2024 to connect travelers with spare luggage capacity and individuals or businesses seeking to ship parcels across Africa.

• The platform uses a sharing-economy model to reduce cross-border delivery costs and improve speed in a market constrained by logistics infrastructure gaps.

• LADX combines profile verification, parcel screening and delivery confirmation procedures to strengthen security and regulatory compliance.

Dominion Paul, a young Rwandan entrepreneur and founder and chief executive officer of LADX, operates an African collaborative delivery platform established in 2024. The company connects travelers with unused luggage space and individuals seeking to send parcels across the continent. The platform aims to make cross-border shipping faster and more affordable.

LADX operates on a sharing-economy model. Travelers provide information about their routes, travel dates and available luggage capacity. Meanwhile, senders review those travel plans and submit delivery requests that match their needs. Travelers retain full control over the process. They select parcels according to their availability and carrying capacity.

LADX places security at the center of its business model in order to build trust among users. The startup relies on a rigorous verification system for both user profiles and parcels. In addition, the company subjects goods to strict inspection procedures to ensure compliance with customs and transportation regulations.

Furthermore, LADX conducts verification checks during parcel handovers and deliveries. The company notably uses photographic evidence to confirm transactions. For individual senders and small businesses, LADX offers a competitive alternative to traditional logistics networks by leveraging journeys that travelers have already planned. For travelers, the model creates an additional source of income. Users monetize unused luggage space and receive payment once recipients confirm that they have received the goods.

Dominion Paul currently studies entrepreneurship at the African Leadership University (ALU). Before founding LADX, she built her professional experience between 2019 and 2023 as a team leader at Alliance in Motion Global, a company specializing in the distribution of nutritional supplements.

This article was initially published in French by Melchior Koba

Adapted in English by Ange J.A de Berry Quenum