• The HR tech startup leverages AI, SMS, and WhatsApp to match candidates and employers.
• Its platform automates job posting, shortlisting, and candidate tracking.
• eJoobi aims to cut job search costs by up to 70% and promote inclusion in Africa.

eJoobi is a digital solution developed by a South African startup that uses artificial intelligence to streamline connections between job seekers and recruiters. Founded in 2016 by Simangele Mphahlele, the company aims to reduce barriers in the job search process while providing businesses with an efficient recruitment tool.

“We are an HR Technology company with an AI-powered recruitment software that connects job-seekers and employers/recruiters/talent search teams. Our technology is based on SMS, WhatsApp, and USSD. Employers can publish jobs via job portal, SMS, and WhatsApp, and jobseekers are able to receive job alerts via SMS,” the company explains on LinkedIn.

eJoobi’s system is powered by an auto-matching engine that automatically compares job specifications with candidate profiles, quickly identifying the most suitable matches. For recruiters, the platform includes automated shortlisting, job offer distribution via SMS or WhatsApp, and an analytics dashboard to track applications.

For job seekers, the service enables users to apply or create a CV through WhatsApp or SMS, aiming to reduce job search costs by up to 70%. The approach reflects a commitment to inclusion, particularly relevant in Africa, where unemployment remains high in many countries.

By combining AI with mobile communication tools, eJoobi accelerates job matching and helps recruiters build stronger talent pools more efficiently.