Agritech investment remains low in Africa despite great successes by some startups. Egyptian agritech startup FreshSource Global announced last February 28 it has secured seed funding to finance its expansion. The B2B platform, which connects farms to businesses in Egypt and provides last-mile solutions, said it has raised an undisclosed “seven-figure” round in dollars from Wamda Capital, 4DX Ventures, and some angel investors.

“We are planning to use the funds to expand our team and invest more in our technology. Also, we are going to be covering all of Egypt’s governorates by the end of 2023. By 2024, we will start considering a global expansion plan,” said co-Founder Farah Emara. She believes the new resources will help "accelerate our mission to create more sustainable fresh food systems through data and technology to transform the lives of producers, businesses and consumers and improve the planet."

FreshSource acts as an intermediary between agricultural producers and businesses such as supermarkets. The company founded in 2018 and launched in 2019 relies on a digital platform through which it centralizes supply from farmers and demand from retailers. It ensures that customers' needs are met by reducing the number of intermediaries through which agricultural products pass. It also ensures the safety of agricultural products, particularly in terms of preservation and transportation to the buyer.

By 2020, FreshSource was already claiming 300 local farmers as users of its service, creating 1,500 jobs and also having prevented 200 tons of food loss. According to Farah Emara, "By reducing food waste, you reduce the cost of fresh food and enable a segment of the population that couldn't afford it before to live a healthier lifestyle. Also, this method increases producers’ income and thus improves their quality of life.”

Adoni Conrad Quenum