Senegal: Afrikamart makes fresh produce sourcing easier for retailers

By : Adoni Conrad Quenum 

Date : mercredi, 13 avril 2022 14:48

Afrikamart is a Senegalese fresh produce distribution startup that offers its marketing services to agri-food producers. It has an online platform where merchants, hotels, restaurants, and supermarkets can buy their fresh products. Launched in 2018, Afrikamart was founded after Mignane Diouf, its founder, noticed that it was easier for retailers to import fruit and vegetables from Morocco than to buy them locally in Senegal.  

The startup collects fresh products from thousands of producers in rural areas for distribution to retailers in urban areas. In doing so, it guarantees better incomes for farmers, better prices for retailers, and quality products for end consumers.  

To become Afrikamart suppliers, producers fill in contact information to allow the startup to reach out for more information about their products and whether they can be sold on the platform.

Clients also have to follow a set of procedures like the products they are willing to buy and which quantity they are planning to buy weekly. 

Afrikamart claims to have delivered 8,000 kilograms of products daily in 2021 and created 200 indirect jobs thanks to the collaboration with more than 600 agri-food producers. Its long-term plan is to expand into more West African markets by building on the supply chain expertise and the success it acquired in Senegal.  

Adoni Conrad Quenum 


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